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INDUSTRY NEWS www.euroslot-online.com
Inspired signs Iceskill deal for the US
In brief . . .
I
nspired Gaming International (Inspired), part of Inspired Gaming Group plc, has signed a deal with IceSkill, a
leading US operator of interactive touch-screen entertainment machines. Together, IceSkill and Inspired will roll out C
larion Gaming, organisers of
January’s Amusement Trades
1000 Skill With Prize (SWP) terminals on Inspired’s software platform. The initial deal covers 1000 selected venues Exhibition International (ATEI) and
with the opportunity to distribute exclusively more widely in the US. SWP gaming is a relatively new concept for the International Gaming Expo (IGE),
US market and this deal means that Inspired will be one of the few international players to take advantage of the have announced a number of
opportunity. internal appointments across several
The first 500 SWP terminals will continue to be rolled out over the next six months with the remaining 500 by the customer-facing departments.
end of the year. IceSkill signed the deal with Inspired following a successful trial with 20 SWP terminals last year. All Former sales manager, Emma
of the terminals are centrally managed over a broadband network, ensuring that the latest and best content is Green has been promoted to the
constantly uploaded on to each terminal. The terminals will offer customers brand new games and games from post of show manager, with
established brands through instant pay out and real-time networked tournaments against other local, regional and responsibility for all sales,
national players. operational and marketing functions
IceSkill will also be developing its own content for the estate and also creating a duplicate online community who across the two shows. Jon Hales is
will be able to play in the tournaments regardless of their location. upgraded from senior sales executive
Norman Crowley, co-CEO at Inspired, commented: “This is a strategically significant deal for Inspired. The US to sales manager for IGE, whilst
market represents a very exciting opportunity for us as it is one that is relatively untapped for SWP gaming. Our Laura Mountford becomes senior
partnership with IceSkill will help to open up the market and its commitment to developing state of the art sales executive for ATEI. Covering
networked, interactive skill-based tournament games complements our ambition to bring the benefits of our both shows, Paul Mills is elevated
platform to bars across the US.” from senior operations executive to
Yohan Perez, CEO at IceSkill, added: “The initial trial with Inspired’s SWP terminal only scratched the surface of operations manager.
what could be possible with SWP gaming. The roll out of Inspired’s technology supports our mission to offer
customised game products, making them available to millions of potential players and maximising possible earnings.
We are really excited about the potential for the duplicate online community and are looking forward to working
closely with Inspired over the forthcoming months.” M
illiken, the UK cue sport cloth
manufacturer, will take its first
steps into Canada next month
(August) when it sponsors the 2008
Prestigious addition for Aristocrat
Canadian Cue Sports Championships
hosted by the Canadian Billiards &
Snooker Association (CBSA). The
Technologies Europe
Toronto event will be a true cue
sport extravaganza featuring open
and senior snooker tournaments
with 40 playing in the open event
A
ristocrat Technologies Europe has added the prestigious Casino Porto Carras to the itinerary of its locomotive- and 12 vying for the senior’s title.
themed Cash ExpressTM HyperlinkTM.
The privately-owned casino, situated in Halkidiki, Greece, has recently purchased a number of Aristocrat games
and was seeking a centrepiece attraction to add further player appeal to its gaming floor, which incorporates nearly
500 slot machines. A
nother electronic Casino saw
its grand opening in the
Casino Porto Carras General Manger, Sotiris Liantas explained: “The decision to purchase Cash Express was fuelled Bulgarian capital of Sofia in June
by the excellent performance of three under the label Palms Merkur
standalone Aristocrat games, Geisha, Casino. The modern facility was
Hollywood Dreams and Dolphin jointly designed by Merkur Casino
Treasure. We were seeking something and the Bulgarian cooperation
new to provide our players with added partner Casino Technology.
incentive in the form of a progressive The new entertainment centre is
jackpot and now look forward to even approximately 600 sqm in size and
more outstanding results.” is located in the heart of the city. It is
Damien Greig, Aristocrat Europe’s jointly operated by both cooperation
Regional Sales Manager, added: “Cash partners. The product portfolio
Express has a proven track record in includes a total of 62 innovative
delivering successful results in Greece casino gaming machines, among
and we are confident that this new them a very special attraction: a
arrival at Porto Carras, featuring Geisha, black piano with a genuine roulette
Tiki Torch and Kakadu Dreaming, will
Casino Porto Carras’ General Manager Sotoris Liantas (left), Slots Manager Stelios
bowl built in that can be used for
raise the platform for a new player
Halkias (right) and Aristrocrat Regional Manager Damien Greig with the newly
both, playing regular roulette and
experience.” installed Cash ExpressTM HyperlinkTM playing piano.
20
SEPTEMBER 2008
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