Euroslot-Sep08-pg16 8/21/08 9:26 AM Page 16
INDUSTRY NEWS
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Photo Play 2009 from Funworld
F
unworld, Europe’s market leader for linked consequently not only enables players to play live
touchscreen terminals is continuing its every day against one another around the globe,
remarkable success strategy with the new Photo they can now chat with each other via the
Play 2009. The new system is however far more messaging function.
than a game update. It corresponds much more “The new multiplayer area moreover includes
to a technology platform, which successfully an innovative tournament ranking system, which
supports funworld’s innovative concepts for makes it possible for players to take tournament
usage optimisation, such as online linking, the play beyond the encounter at hand. The new
Master’s tournament system, the Multiplayer Cup multiplayer ranking system increases the
and profitable game co-operations. attractiveness once again of the Photo Play 2009
multiplayer area, which meanwhile includes a total
of 14 games and accounts for 40% of all Photo
Play network game played,” added Öhlinger.
Photo Play 2009 has an optimised user
interface as well as an appealing demo mode,
which dynamically puts classic games and
current casual games in a gallery with a light
background.
Photo Play 2009 also has an additional game
category in “FUN”, which in addition to the three
existing categories of “cards”, “quiz” and “skill”
includes all casual games offered, such as the
Photo Play 2009 includes a total of 14 new game of the year, Kick the Fish, or the previously
games, four of which are the well-known and most successful net.game Pengu Flip.
exciting Yetisports games. In addition it contains
a wealth of innovations in game management as “Through the cooperation with Root9 funworld
well as the tournament and online segment. is launching the unique Yetisports games for the
Photo Play 2009 is not only available as a DVD entertainment machines branch and is bringing
but also through funworld’s advanced technology these exclusively on Photo Play 2009 for the first
also online, which significantly increases the time in the restaurant/bar/arcade segment. Hosts
distribution speed and saves hosts’ service and can thereby profit from the major brand
logistics costs. recognition and the high affinity of the Yetisports
In addition to the four Yetisports games: Pingu games. Players, who are already familiar with
Throw, Orca Slap, Icicle Climb and Flamingo Yetisports, will intensely enjoy the new
Drive, there are also 10 brand new games on touchscreen option and the accompanying game
Photo Play 2009: Aviator, Bloxxy, Duo, Pengu experience. Newcomers will in turn be attracted
Flip, Shanghai Pro, Concentration, Super Sonic, by this magic and guarantee hefty increases in
Tutti Frutti, Football Fever and Trivial Pursuit Pop The main menu of Photo Play 2009 is profits,” said Öhlinger.
Culture. Find it also scores points with fresh displayed in a fresh design and with an innovative In addition, a yearlong Yetisports tournament
images and Solitaire AM can now be played in “full screen teaser tool”, which enables strong will be held. Select merchandising materials for
duel mode as well. branding via creative promotions based on game optimised POS marketing rounds out funworld’s
“To further increase the Photo Play 2009 content or current events. In addition, the set-up sophisticated Yetisports concept, which is entirely
games’ attractiveness and hence increase game is accompanied by innovations and extra game oriented to optimum usage of the attractive
figures, a new tournament series, Masters PRO, settings. content.
is also being issued in the framework of this Following the successful cooperation with
year’s anniversary, ‘10 years of Masters’. Photo Hasbro, funworld is continuing the proven
Play Masters is the most successful touchscreen- strategy of license partnerships with Yetisports,
based tournament system in Europe and a highly whereby this extends far beyond the mere
effective game loyalty tool, which will receive an provision of the four Yetisports games. funworld
added boost with Masters PRO,” said Josef has thus also developed a twelve-month action
Öhlinger, funworld ag CEO. programme, based on the Yetisports games for
Funworld has also further developed and linked Photo Play terminals. Online machines
expanded this through the two newly formatted receive monthly game updates via the link so
successful games of Kniffler Pro and TP Genus that within a year the entire Yetisports series of
Ed. The multiplayer area of Photo Play 2009 11 games will be available on the terminals.
16
SEPTEMBER 2008
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