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TOTAL Art Licensing
ART LICENSING OPPORTUNITIES AT
HONG KONG LICENSING SHOW
The Hong Kong Licensing Show has become a relate, but also catches the overseas consumer’s their fourth year, will also take place at the show
must-see event in the licensing industry’s busi- attention at the same time. What we are doing to celebrate excellence, innovation and creativ-
ness calendar since it’s launch in 2002. The show is to promote and bring arts to our
returns July 3 to July 5 this year, at the Hong everyday lives through licensing.”
Kong Conven-
tion and Exhi-
New Exhibitors
bition centre,
strengthening
Ms Jini Yu, executive director
the city’s sta-
of Artlinks Asia, who will be
tus as a hub
exhibiting for the first time
for licensing
this year, comments: “Strin-
activities in
gent intellectual property
Asia.
rights protection is a vital el-
About 10,000
ement in developing licensing
trade visi-
business.”
tors are ex-
Ms Yu explains the height-
ity across the licensing spectrum.
pected from
ened level of awareness and enforce-
The Premier Asian Licensing Awards aims to
more than 80
ment of intellectual property protec-
recognise the outstanding achievements of li-
countries and
tion in Asia, especially China, make now
censing companies on the development, launch
regions, in-
a good time to enter
cluding many
the licensing busi- “Hong Kong is an
and promotion of licensed
properties and trademarks in
from the mainland, all looking to license the hot-
ness. She also points
ideal licensing
the Asian markets on an annu-
test properties and find the next big thing.
out that the recently emerged
platform to expand al basis. Now in its fourth year,
The show will feature many art licensing compa-
middle class mainland con-
properties to China”
the Awards continue to cel-
nies specialising in the emerging Asian market.
sumers’ ardent pursuit for
ebrate excellence, innovation
quality brands and products
and creativity across the licensing spectrum.
has brought great market opportunities for art
Previous exhibitors
licensing.
Ms Agnes Fung, director of Art Licensing, at- Across the licensing industry there is huge
To learn more about the Hong Kong
tended the Hong Kong Li- growth potential in the Chi-
Licensing Show 2007, please visit:
censing Show in 2004 and
“What we are doing is
nese marketplace with retail
http://www.hklicensingshow.com
2006 and is a committed
to promote and bring
sales of licensed merchan-
exhibitor for 2007. arts to our everyday lives dise reaching US$1.1 billion
“Having a unique character
through licensing.”
at the end of 2005.
and carrying local culture “Renowned for the shop-
are of crucial importance in marketing a prop- ping centre with the highest concentration of
erty or brand,” says Fung. “Local culture not the world’s leading brands and upmarket prod-
only lets everyone in the local community easily ucts, Hong Kong is an ideal licensing platform to
expand property to China” says Ms Yu.
Being one of the new exhibitors of Hong Kong
Licensing Show 2007, Ms Yu believes that through
this, Asia’s most international licensing show, she
could find the most suitable partners to expand
their business.
Attractions at this year’s show
Attractions of this year’s exhibition will be the
tailored business-matching services, organised
by the Hong Kong Trade Development Council,
and the Hong Kong International Licensing Con-
ference, featuring world-renowned speakers.
The Premier Asian Licensing Awards, now in
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