TOTAL Art Licensing
Definitely not part of the government’s For example, to register on the website
new food pyramid are the Maniac Munch- one must not only provide such tedious
kins, tykes who were raised in an isolat- information as a name and e-mail address,
ed and unstable environment and never but also address such salient questions as,
learned to play nice. Now unleashed on “Boxers or briefs?,” “Comb over or shave
polite society, the little terrors are wreak- it off?” and “Do you talk to yourself?” (One
ing havoc on the Establishment and glee- admissible response: “Hold on, let me ask
fully butchering the social graces. This myself.”)
dangerously cute band of bothers can be
found tossing grenades at one another Art Impressions will launch the brand
(“Love Hurts”) or proclaiming “Boys R in key categories such as apparel, sleep-
Dumb.” “Here, Kitty Kitty!” calls a shaver- wear/loungewear and intimates, footwear,
waving tyke on the front of one tee, eyeing fashion bags, jewelry and hair accessories,
a lush-haired tabby; on the back, one sees headwear, cosmetics, gifts and novelties,
the poor beast with a poorly executed back-to-school and stationery products,
buzz cut. room décor, toys and plush, and sports ac-
sayings like “Free to Be Me!” define this so-
cessories for the surf/skate market. One of
Not to be outdone, the Bittercup brand
phisticated but playful collection.
the many strengths of the Corky Mansfield
features a roguish fairy who manages to brand is Tharp’s versatility. Although he has
create almost as much havoc on her own
With something for almost everyone un-
a background in fashion design, this talent-
as all of the Maniac Munchkins together.
der the Corky Mansfield brand umbrella,
ed illustrator has an unusually keen ability
Art Impressions is able to target consum-
to translate his artistic vision onto a vast
Like other sprites, Bittercup has magical
ers with a wide range of interests and per-
range of products. Complete and coordi-
powers, but does not always use them for
sonal styles. Whether they are looking for
nated merchandise assortments covering
the best purposes. With a wand in her
fashions that are dark and edgy, cute and
the aforementioned categories have been
hand and a chip on her shoulder, this mis- designed at the Corky Mansfield studio, re-
chievous imp loves granting wishes, as in “I sulting in a turnkey program. Art Impres-
wish…your boyfriend would stop calling sions has targeted Fall 2007 for a U.S. retail
me!” and “I wish…you would stop talking!” launch of select items, with a wider rollout
Her pixie-like appearance may fool you, at in Spring and Fall 2008. Long-range plans
least until her words reveal the serious at- call for expansion into key international
titude problem lurking underneath that markets, notably Canada, Australia, New
adorable façade. Zealand, Latin America, Asia and the Euro-
pean Community.
Moving much, much farther down the evo-
lutionary ladder, we encounter Blue Bear
perky, upbeat or sarcastic, the Corky Mans-
Bunch. This menagerie of silly, whimsical
field collections are designed to meet their
For further information about the
animals is sure to make you smile, even if
needs with fashionable, of-the-moment,
Corky Mansfield brand, please contact:
their light-hearted antics leave you slightly
cutting-edge products. At MAGIC, domes-
Art Impressions Inc.
puzzled. Vivid pop art graphics and upbeat
tic and international buyers alike were cap-
Phone (818) 591 0105
tivated by the freshness of the designs, with
www.artimpressionsinc.com
interest from the specialty retail sector be-
ing especially strong.
The brand has a consumer website, www.
corkymansfield.com, and MySpace page to
engage fans in the Corky experience. In-
dividual ‘fansites’ on each collection offer
profiles of the brand, free downloads and
sharable e-cards. There’s also a ‘wish list’
for consumers to post which products
they would most like to have as gifts, and a
gallery where people can upload personal
photos. The sites themselves are laden
with the kind of good-hearted irreverence
that fans of the brand have come to expect.
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