news product/industry news
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Skipping breakfast linked to PKU cooler10 repackaged
obesity in kids
Vitafl o International Ltd are
delighted to announce
A Canadian study has recently investigated whether that our phenylalanine
failing to eat breakfast on a regular basis affects the free protein substitute, PKU
diet quality and body weight of pre-school children. cooler10, used in the dietary
The parents/carers of 1549 children (mean age 49
management of phenyl-
months) completed 24-hour recall interviews and eat-
ketonuria (PKU) for 3 years
ing behaviour questionnaires.
of age onwards is in NEW
Results showed that ten percent of children did not
packaging. The advantages
eat breakfast daily, which seemed to lower the overall
to this packaging include:
quality of their daily diets. Missing breakfast meant that
Child friendly – princess and
extra energy was consumed at either at lunchtime or
pirate characters on the box
in the form of afternoon snacks. Body mass index was
to appeal to the younger child; Easy-to-open – simply tear
also found to be higher in those children not eating
the top of the packaging; Fits neatly into the refrigera-
breakfast; a factor thought to be associated with the
tor – allows all the PKU cooler10’s to be kept together in
increased energy intake at dinner-time.
the fridge. To go alongside this NEW packaging, reward
The authors suggested that eating breakfast was a
charts, stickers and activity books with the princess and
good way to help regulate body weight and ensure an
pirate theme are available to encourage the PKU child
even consumption of energy at meals throughout the
and help parents with their treatment. They are now all
day.
available from your local rep or contact Vitafl o on
For more information see: Dubois L et al (2008) Public
0151 709 9020.
Health Nutrition. 18: pages 1-10.
Update your probiotic
knowledge
Yakult UK is holding
a one-day sympo-
sium on Tuesday
To book your
21st October in Lon-
don. Entitled Pro-
biotic Relevance:
Putting Theory into
company’s product
Practice, the event brings together eminent scientists and
clinicians to review the latest probiotic research.
The programme includes sessions on IBS, infection
control, liver disease and care of the elderly. Learning
hours from the British Dietetic Association will be ap-
news for the
plied for. The cost of the event is just £35 for NHS staff
booking before the end of July, so book early as places
are limited. Visit www.yakultsymposium.co.uk or email
yakultsymposium@yakult co.uk for more information.
August issue of NHD
New snack alternative
New from Slim.Fast, Hunger
Shot is a healthy mini-
drink designed to replace
please phone Oliver
higher calorie snacks and
at the same time control
snacking appetite. Adults
who snack between meals
at The Ad Plain on
have 25% more calories
daily than non-snackers.1
Research shows that in-
creased fi bre and protein
promote satiety, thus helping reduce the amount eaten
01491 837 117
between meals. Two Hunger Shots contain around 50%
GDA for fi bre and ≥15% protein.Hunger Shot is made
with traditional live yogurt cultures, whey protein and
soluble fi bre.
For more information medical@slim.fast.co.uk.
1 Consumer Attitudes to Food Standards – Wave 7; FSA &
COI, February 2007
8 NHDmag.com July ‘08 - issue 36
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