In association with
For expert advice, just ask The launch monitor provides data
Keep an open mind on brands Analysis takes place instantly
Once these basic characteristics have been that getting the right adjustments for you is measured. But I don’t want to sell you a set of
taken into account, you can move into the should not be a problem, and the custom- clubs today and never see you again – I want to
hitting bay and subject yourself to the watchful fitting process is free of charge. In a small sell you equipment for the rest of your golfing
gaze of the swing analyser, which will measure number of cases, some of the more budget- life, and I will only do that if you’re so happy
your clubhead speed and ball trajectory, factors conscious club makers do not offer adjustment with what you get here that you remember us
that are particularly important in helping as standard, so you should ask before you buy. and come back next time – whether it be in
determine the proper shaft flex. Generally, american golf staff hope that you two, five or 20 years.”
enter their store with an open approach, which
CLUBS FOR YOUR COURSE means that you will have your build and swing CUSTOM-FIT ADVICE
In addition to all this, you will also be asked analysed and then ask for advice on the best ■ If you’re considering being custom-fit,
questions about your home course, to help choice of clubs for you, but if your mind is made it never hurts to book an appointment in
establish the sort of ball flight that would be up that you want a particular brand or model, advance, especially if you can only visit a
most helpful to you. no-one will try and dissuade you. store at busy times, such as the weekend.
Ian Wookey says: “Near our store there are After time spent with american golf staff, ■ Take along a pair of golf shoes, a glove if you
a couple of clifftop courses where the wind however, many customers are influenced to use one, and a mid-iron, so that your swing
almost always blows, so a member there might walk out with a different set of clubs than they with your current clubs can be assessed first.
be striving to achieve a lower, penetrating imagined they would be taking home. And it’s ■ Be honest – there’s no point saying your
flight path for his ball, in which case we might done, quite simply, by putting a different club average drive is 260 yards when the truth is
direct him to a particular steel shaft. But if he in their hands “just to see what you think”. If that you managed that once, in summer, on
had an especially slow swing speed – say it’s right, the results are immediate, and many bone-hard ground with a following wind.
60-75mph – and played on an inland course, customers get a “wow” moment when they ■ Be open – you may have your heart set on
then a senior, graphite shaft might be better. suddenly hit a ball further, straighter or with a particular make or model because your
“The point is, of course, that everyone is more ease than they imagined possible. favourite Tour pro uses it. But be prepared to
different, which is why we offer custom-fitting Even more surprising to the customer is that at least consider some alternatives if you
to all our customers. I would estimate that in the model he buys may be cheaper than the want the optimum club(s) for you.
seven out of 10 cases, adjustments need to be one he originally wanted.
made to get the proper fit.” Ian Wookey explains: “Of course I’m in For your nearest american golf
Most of the major manufacturers now business, and so is american golf, to sell store, visit www.americangolf.co.uk
supply their clubs in such an array of options equipment, and that’s how my performance or telephone 0845 05 05 115
GOLF MONTHLY EQUIPMENT GUIDE 2008 IN ASSOCIATION WITH AMERICAN GOLF 47
46-47/Supp/MAY/Advert_sc.indd 47 18/3/08 16:16:18
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