the right time for right decisions
SB» The key question is – Are you getting full value from BW» Finally Stephen, imagine for a moment
your data? If you are in a situation where you have many you’ve just joined us at the Royal Bank of Scotland,
islands of data, it becomes duplicated and you pay for what are the first things you’d do?
that duplication. You don’t get full value unless you’ve got
that data integrated and you’ve eliminated redundancy. SB» I think the first thing I would do is take inventory
of my most important assets and create an action plan to
The customer experience is absolutely critical for optimise both the costs and value. Financial services are all
competitive positioning. If you only had one customer about information so my most valuable assets are the data.
what would you do? You would have a plan for that I would have two goals, the first of which is to find and
customer, for each interaction which would take eliminate waste. I would find redundant data, consolidate
account of previous interactions. We need to track these islands of data and create a single version of the truth.
interactions and create an experience as if each of our
millions of customers were our only customer. You can Secondly, I would ensure I was getting full value and
only do that in a scaleable way through automation and exploiting all the relationships in the data. Sounds simple
optimising your data. – eliminate waste and exploit the data – but believe me
it can be transformational.
BW» Stephen Brobst, thank you very much.
[1] Service Oriented Architecture is a style of developing and integrating software.
It involves breaking down a large business solution into a number of small discrete
solutions, each one provided as an IT “Service”. As the same small solutions
are required time and again, IT “Services” can be re-used repeatedly in different
applications and by different business processes, thus reducing cost and time to
market in delivering new business solutions.
Perspectives on technology | 1
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