“New discoveries constantly open new channels of
research, and the HP eco labs will continue to apply
them as sustainability solutions for the future” Ian Brooks
consumer recycled plastics in the production 1970s and met this ISO14001 milestone There are so many possibilities in the growth
of new Original HP inkjet print cartridges. In globally in 1997, so we’ve been on this road area of green IT, making research a very
addition to closing the design loop, using for a long time. Even today employees are exciting field. New discoveries constantly
recycled content saves energy and keeps encouraged to look for new ways to improve open new channels of research, and the
plastic out of landfills. More than 200 million our environmental sensitivity further. Recently HP eco labs will continue to apply them as
cartridges have been manufactured using the we’ve designed new reusable shipping sustainability solutions for the future.
process thus far. HP used more than 5 million pallets to reduce weight when shipping
pounds (2,267,961 kilograms) of recycled systems and a whole new data centre in Additionally, HP has invested in secure remote
plastic in its inkjet cartridges last year, and Switzerland that recycles the generated heat collaboration tools (both group and personal)
the company is committed to using twice as to warm the water in a local swimming pool. which remove the need for travel. Groups
much in 2008. and individuals can collaborate on projects,
We would agree that the way a system is and review project designs, in a secure and
The company’s innovative recycling process used is the single most important factor high-fidelity medium.
facilitates the combination of multiple sources in how energy efficient an IT system will
and grades of recycled plastics – from be. Take for example the IBM System z SB: IBM is constantly developing new
everyday water bottles to highly technical HP ™, it has a design point of 100 per cent technologies, for use in individual chip design,
inkjet cartridges. In addition to closing the utilisation which is achieved through the use systems design, even technologies like
design loop, using recycled content saves of long established virtualisation technology. water filtration. So we’re constantly making
energy and keeps plastic out of landfills. Customers using these systems will typically improvements in energy use, but how a
do so at nearer 100 per cent, whereas a x86 system is used has a greater bearing in the
SB: I think there are always ways we can look server will typically operate at only 5 – 10 per short term on its efficiency than the direct
to technology to help us solve the challenge cent utilisation - particularly inefficient. With energy consumed by a server, so it’s about
and that means looking to constantly Virtualisation technology now mature from how we use systems as well. In the near
improve our use of recycled and recyclable 40 years of development, it’s really a case future, expect to see more use of liquid cooling
elements in every product, whether it’s from of overcoming those emotional concerns of technologies within a server and data centre,
an IT vendor or not. Looking for upgradeable having your own server. lower energy consumption components and
products which can have extended lifecycles the design of a system to make highly efficient
is something consumers can do to ensure AV: Yes, we have worked for years to use of air flow throughout.
they are optimising their benefit from the streamline and optimise SAP landscapes, i.e.
carbon and energy consumed. Our asset reducing the number of servers.
recovery service already recycles or reuses AV: Measurement, aggregation, analytics and
more than 99 per cent of the equipment Question: Moving forward, what optimisation of environmental data.
returned to us, with less than 1 per cent developments or technologies do you
being put into landfill. see taking over the next few years (with Question: Teleworking is being
regard to green IT)? implemented by many organisations
AV: A lot of room for improvement. and the environmental benefits of
IB: HP has set environmental goals for its reduced travel are clear. What are the
Question: Even the most efficient of products and expects green IT developments primary enablers that allow this to
products can be run inefficiently – does to take place across the business. become a seamless transition?
a challenge still exist to educate end-
users as to the best way to run your One exciting area is the formation in IB: HP can provide all the elements
products? March 2008 of a Lab within HP’s research necessary to execute successful teleworking
and development labs focused on eco- programmes. We provide teleworking
IB: At HP we have invested in the tools to sustainability. Current areas of development solutions for many departments of the US
help guide our customers on how to optimise include the data centre, displays, government, saving energy in transportation
their investments and to drive better utilisation manufacturing, chips, conferencing, and and increasing morale. Security solutions
of the desktop equipment. Examples include in nanotechnology. Computer displays help protect notebooks, data, and network
power management tools to optimise power account for between 30 and 50 per cent connections including HP ProtectTools, HP
utilisation, security tools to ensure protection of a device’s total energy consumption. Biometric Fingerprint Sensor, and the HP
of data and to ensure isolation from disasters They also require lots of manufacturing Privacy Filter. HP notebooks are robustly built,
and performance tuning tools to drive best resources. The Eco Sustainability Lab and there is software that lets the customer
exploitation of the resources to enable better is exploring a variety of approaches to manage entire computer populations from a
user productivity. reducing power use and creating better single point of control, providing enforcement
displays. Researchers have come up with of computer and data security policies. If a
SB: We absolutely agree that companies an answer for mobile devices that not computer is compromised, it is possible to
need to look at their environmental only reduces power usage but enhances recover the device or remotely delete its
impact and strive to meet environmental usability as well, developing an energy- data. Increased security of data and device
management standards like ISO14001. aware solution that dims parts of the management in remote worker situations
IBM started its environmental work in the screen not in use. make teleworking a viable option for many
57 | ecoexecutive
GREENIT ROUNDTABLE.indd 57 18/4/08 16:23:55
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