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ello, and welcome to the first edition of Eco Executive, the In this first issue we have concentrated heavily on the theme of
magazine which helps decision-makers understand and get ‘Green IT’. Statistics show that approximately two per cent of
to grips with the many, and often complex, issues involved all CO2 emissions are generated by IT – the equivalent of the
in what has been described as ‘going green’. CO2 emissions generated by air travel. That’s quite a sobering
statistic, especially when you consider the leaps and bounds
But to start with, let’s clear up a few myths. Becoming more that IT research and development is currently taking. The time
environmentally aware as a business does not mean relocating is therefore right to look at your IT operation, be it large or small,
your hi-tech operation to a wooded glade and encouraging all your and see where you can make energy savings. Switching your
employees to wear Fair Trade socks. Instead, it is about taking machines off at night is a start but as you’ll discover in the pages
a hard-headed, practical look at what can be achieved within of this magazine, there is a myriad of ways you can save energy
the constraints of your business and, perhaps more importantly, (and money) by greening your IT. Read how our experts do it, and
how you can incorporate those change with the assistance and you’ll be inspired to follow suit.
enthusiasm of your staff.
IT is a big theme for us this time, but we’re keen to make Eco
Without wanting to pilfer too heavily from Kevin Klustner’s excellent Executive as wide-ranging and informative as possible. We have
contribution on pages 78-79, there are many sound reasons for an in-depth debate on the exciting and energy-saving concept
creating sustainability in the workplace. Perhaps the simplest one of tele-conferencing, a feature on the environmental benefits of
is that in the current climate, it is the right thing to do. Global shipping, contributions from some of the big guns of business on
warming is an issue for all of us, and where better to start putting how they’re approaching the green debate and even an article
the house in order than in the business community? Businessmen on the most relaxing holidays – eco-friendly, of course – to beat
and women are leaders by default; where they go, others will executive stress. As well as that we have all the latest news,
follow and your example can have a very positive effect. opinion and expert advice and help.
Secondly, going green is good for business and that’s not just We hope you find Eco Executive both informative and inspirational.
us saying it – it’s a fact. Retail banks are seeing unprecedented The sustainability debate is one that is going to be around for a
growth in customer demand for ethical investments which they long time to come, and it has repercussion for all our lives and the
don’t see ending any time soon. Carbon footprints are being way we work. For the business community, Eco Executive might
scrutinised more closely as the sustainability message filters into just be one of the most important publications you will ever read
public consciousness, and even governments are getting in on – well, we’d like to think so!
the act, demanding more and more stringent regulations on firms
who are lagging behind, environmentally speaking. Enjoy the issue.
So going green is good for business, and good for the image Simeon de la Torre
of your business. Being able to promote green credentials has Editor in chief
become an effective marketing tool and businesses that do so
are reaping the rewards. Not that image is the only reason to go
green, as we have discovered, but it certainly does no harm to
that all important bottom line.
Andrew Broadbent Steph Cavill ecoexecutive is published by Workbrands
Managing director Eco Executive Head of production Limited Ferodo House
Willway Street
Simeon de la Torre Nigel Clemetson Bristol BS3 4BG, UK
Director, Workbrands
Tom Henry Wei Wei Kee
Director, Workbrands
Sam Nankani
Business development director Online version at:
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