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Universities can use Telepresence to deliver a that Tandberg is a pioneer in developing AC: Fast and furiously! It’s a very exciting
high quality education to fee-payers anywhere solutions to resolve security concerns and industry to be in right now.
in the world. we do this by addressing the issue of security
at three levels – authentication, policy and BR: In recent years, endpoint vendors
encryption. have started to provide high-end video
Question: What is your strategy for conferencing clients built into LCD monitors to
making your systems publicly available BR: Yes they do. For example one of executives. As technology becomes cheaper,
on an ‘internet café’ type-basis and Radvision’s largest customers is the US they will start providing these monitors to all
what do you see the price point for such Department of Defence and security is critical employees - not only to executives.
a service? to them. We have special products that allow
end to end security in their environment. On the other end, the LCD vendors are
ML: We have access to a network of public Other industries such as the Financial facing fierce competition with ever-shrinking
video conference rooms across the world Services industry also require security as a margins. This competition has forced these
and can reserve them for BT customers who requirement and our solutions meet their vendors to search after added value features
don’t have their own facilities. The price point needs through encryption. they can bring out to increase their revenue.
for these depends very much on the location. Video conferencing is a compelling feature
At the moment, we are deciding whether to SL: Security is always a concern for for the enterprise market.
make our own Telepresence type facilities organisations, particularly government,
available on this kind of basis. healthcare and finance related environments. TA: There will be a wide adoption of these
We protect data using Advanced Encryption types of solutions in the years to come. This
BR: Radvision delivers the infrastructure that Standards, and we can provide access will be driven by factors like: desire to reduce
enables Service Providers to enable these security via password protection as carbon footprint, continued globalisation, as
types of services, if that is THEIR market appropriate. The issue of data firewall traversal well as a need to improve communication
focus. has also been tackled, so that calling between and speed-up decision making to remain
the IP networks of different organisations is competitive. The technology will continue to
SL: The modern nomad is a class of worker now far easier, and we can facilitate the move evolve at a very rapid pace making solutions
now – people who have no office, or home away from a time when most video calls are even more effective while reducing cost. We
office but who occupy seats in WiFi enabled within the same organisation, to one where are only at the beginning of a communications
coffee houses. This is their working space, inter-company calling is the main call type. revolution.
even inviting people to meetings there. Again
we have products that can enable video RDM: All customers have concerns around SL: It is a really exciting time now for voice and
conferencing from these spaces. the security of their network and their video conferencing, and some large players
business. in the ICT space have recently entered the
RDM: This isn’t in our current plans, our focus market, a sign that there is confidence in
is to enable our customers to offer this type of Nortel Global Services provides a range of its future. We expect an ever larger number
service if they identify it as an opportunity for security services and solution in our security of people to embrace the power of visual
their business. practice. The technology required to support communications as we make systems easier
HD Videoconferencing is not inherently in- to use, more natural, and more scalable
secure. When designed and deployed across thousands of office and home office
Question: Do clients bring up the issue correctly, enterprises can use this technology to desktops. The culture of video usage within
of security – and how do you meet their effectively communicate within the enterprise, young people will drive growth. How will they
needs? with employees who are remotely accessing use the technology – well who knows? The
the enterprise (home workers, road warriors), preponderance of texting and IM, rather than
ML: Very much so – security is a major issue and with partners running their own standards speech communications in youth culture is
for many of our customers, and as such it is based multivendor conferencing environment. interesting. Shall we move to a video+text
an important area for us to address. mode of comms in the next 10 years? Only
time will tell!
We generally recommend that customers Question: Finally, looking to the future,
use an MPLS network for their video services how do you believe the market will RDM: The move towards UC will contribute
to ensure a higher video quality. BT’s MPLS progress over the next five years? to the growth in conferencing across the
network allows each customer to have their board. And conferencing will be a significant
own virtual private network (VPN) which is ML: We believe that video conferences will component in communications enabled
separate from all other customers. This means become an everyday activity. Video conferencing, business processes.
that it is impossible for another customer to and any other conferencing service, benefit the
listen in to a call. customer financially and environmentally as Specific solutions like Telepresence
well as improving employees’ productivity and will continue to gain momentum and
AC: Yes, customers who require high security work-life balance. These are factors that affect we’re predicting it will be a significant
levels do indeed ask us about the security of all businesses everywhere and are only going communications platform in large enterprises
their video communications. We show them to become more important. over the next 5 years. n
39 | ecoexecutive
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