THE GREEN OFFICE
INTERNATIONAL PAPER CONTINUES
TO CHAMPION FOREST AND
ENVIRONMENTAL SUSTAINABILITY
I
nternational Paper has purchased health and strength of the paper industry conservation groups. By selling large,
wood from sustainable forests for as a whole.” adjacent parcels of forest land to a small
the past three decades and remains The focus of International Paper’s number of responsible forest management
commited to long-term sustainability strategy is to create a organizations, International Paper helped
environmental stewardship. In balance from an economic, social and to conserve the vital connection among
addition, the company actively environmental perspective, in order to healthy forests, healthy forest ecosystems
supports environmental, economic and meet both its own environmental goals and healthy forestbased industries.
social sustainability in the markets in and those of its customers. As such, the “This type of cooperation underpins
which it operates. This commitment was Sustainaiblity Office will focus its efforts the sustainable commitment our culture
recently demonstrated by its creation of around wood fibre, conservation, air, promotes,” explains Chartrain.
an ‘Office of Sustainability’ to champion water, life-cycle analysis and other natural “For over a century, International
company-wide conservation goals and resources issues as they pertain to the Paper has effectively tapped the Earth’s
to support the environmental needs of needs of customers. The office strengthens renewable carbon cycle to produce useful
its customers. International Paper’s stewardship strategy; products for the transfer of products and
The team brings together efforts from in 2005, the company had started paving ideas. Our roots remain in the sustainable
across the company to promote the way for environmental transparency by management of forests. That is why
conservation and natural resources joining the Paper Profile Iniative, a International Paper does not operate in
sustainability and maximise the impact voluntary environmental product endangered forests. And that is why
of its environmental campaigns. The declaration scheme. International Paper shares common views
team’s work includes raising awareness of This policy of certification and on forest management and conservation
key sustainability issues, leading third- transparency now helps International with organizations such as Defenders of
party certification and product labeling Paper’s customers demonstrate their own Wildlife, NatureServe, The Nature
efforts, developing innovative partnerships environmental commitments. Consumers Conservancy, Conservation International,
with stakeholders and implementing can choose products that meet the highest The Conservation Fund, the World Wildlife
policies that support the company’s environmental standards by looking for a Fund and Environmental Defense.”
environmental objectives. sustainability label on pulp, paper and The company also demonstrates its
International Paper sources all of its packaging made by certified companies. economic commitment internally.
wood through a certified wood
procurement system. Third-party
certification ensures the best harvesting “Being truly committed to
practices are used to protect air, water,
soils and wildlife, and that no wood
comes from endangered forests. For this
sustainable forestry means
reason, International Paper has applied
for PEFC certification (Programme for the
employing best practices...”
Endorsement of Forest Certification), which
guarantees that its certified papers are “We are continually finding new and “Across the company, we are increasing
produced in accordance with sustainable innovative ways to help our customers our operating energy efficiency and
forest management principles. Overall, become more successful and sustainable,” decreasing our greenhouse gas
International Paper is working towards said Chartrain. emissions. For example, a number of
third-party certification of all its forestlands “We work with customers – ranging innovative projects have helped our
and mills all around the world and from Hewlett-Packard to Staples – as mills make additional emission reductions
supports mutual recognition of forest partners, to take advantage of shared of more than 6,000 tons per year,”
certification standards, such as SFI opportunities, and they are key to our explains Chartrain.
(Sustainable Forestry Initiative) and PEFC. commitment to sustainability.” “Being truly committed to sustainable
“Currently only ten per cent of the The Office of Sustainability is the latest forestry means employing best practices
world’s forests are certified,” said Eric in a long history of commitments by throughout all areas of our business.
Chartrain, Director, Supply Chain & International Paper to ensure the We work diligently to balance the
Manufacturing Technical Services at continuing health of the world’s forests, production of paper, packaging, and
International Paper Europe. backed up by more than 100 years of wood products with the need to keep
“International Paper has long made it responsible forest management. The forests across the globe healthy and
clear that it believes forest certification, company made a strategic decision to sell abundant for today’s world and future
chain-of-custody accountability and most of its forestlands in 2005, with the generations,” he concludes.
labelling of environmentally sound most ecologically important lands sold
products, are of critical importance to the under partnership agreements to
SUSTAINABLE FM | OCTOBER 2007 31|
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