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Process Relations vFinal DR 18/12/09 09:33 Page 25
ANALYSIS
Growth through reduction
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The photovoltaic industry is well aware of the need to reduce costs and
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improve yield to ensure that the market reaches a critical point of
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acceptance. With the industry growing as fast as it did in the last few
-pv-management.com
years there are some methods of improvement not yet realised.
Dirk Ortloff, Co-Founder & CTO of Process Relations discusses how
the photovoltaic market growth is reliant on cost reductions from top-
down and bottom-up approaches.
Issue VI 2009
D
espite a slow down in the market this SEMI PV Group). The feed-in tariff (FIT) has
year the photovoltaic (PV) market is demonstrated that it is an effective means to
expected to experience significant growth in the achieve these gains. A properly designed FIT
coming years. A report from Linx consulting has allows for a rapid increase in market size in order
suggested that the PV materials market will rise to reach production volumes quickly and generate
from $2.3 billion this year to nearly $15 billion by the associated cost reductions. Of course, as costs
2015. A separate report by iSuppli has predicted are reduced so barriers to PV adoption are
that the power supplied globally by PV installations removed. Utilising FITs has been a particularly
will grow from 3.5GW this year to over 25GW by successful tactic in Germany and Spain. In
2013, equating to over $90 billion in installation Germany the share of renewable energy on the
revenues in 2013. electricity supply grew from 5 percent in 1998 to 15
percent in 2008. In Spain, although the ambitions
In the European Union the introduction of feed-in of the FIT scheme ultimately had to be scaled
tariffs have been crucial in fostering the conditions back, the experiment clearly demonstrated that the
for this growth. It has been shown that as the total tariffs were effective means to kickstart the solar
installed volume of PV cells doubles, the price of market - for a time Spain accounted for 30% of the
PV electricity will reduce by 20 percent (source: global PV market.
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