CR83-p46-Supplier 3:SJC-Casino Review 23/8/09 02:25 Page 1
internationalcasinoreview
Aristocrat gearing up for change
Aristocrat’s CEO Jamie Odell, pictured, is adding to his team to ensure that
Supplier
the right people, with the optimum skills and industry experience will oversee
the development and execution of Aristocrat’s business strategy. Odell says
the new team will significantly increase Aristocrat’s bench strength in the
critical areas of technology, strategic project management and
marketing.Chief financial officer, finance director and company secretary,
NEWS Simon Kelly, left on July 31, and executive general manager of Europe, the
Middle East and Africa, Rob McLoughlin, will retire on October 31.
Foxwoods taps into non-gaming
data with DataDirect
Getting to know your customers in the big
was in production and we SQL Server data source, and
resorts is about so much more than just
were able to access new data in a very short time I’m up
sources with ease.” and running looking at the
what happens on the gaming floor. DataDirect Connect for database.”
DataDirect has just helped Foxwoods tap
ODBC is a comprehensive The Hospitality Systems
into what is happening in its shops, eateries,
suite of ODBC drivers for all team at Foxwoods is so
major databases. Using a pleased with the results of
conferencing and leisure revenue streams. unique wire protocol design, the UNIX to SQL Server con-
DataDirect the drivers elimi- nectivity achieved by using
datacarrier guests. With nearly 30 retail nate the need for database the DataDirect driver they
DATADIRECT TECHNOLOGIES outlets, more than 20 restau- client-library software. By plan to extend SQL Server-
rants, 25 conference rooms removing the client layer, based data warehousing and
DataDirect Technologies has and two golf courses, Fox- time consuming and compli- BI capabilities into areas not
supplied Foxwoods Resort woods was looking to cated deployment issues previously envisioned
Casino with its DataDirect improve its understanding related to installing and including ticketing data and
Connect for ODBC database of how to serve the needs maintaining different ver- slot-machine usage.
drivers for use within its Hos- and desires of patrons by cap- sions of the client software “DataDirect is drivers are
pitality Systems’ applications turing data on the leisurely for different databases, data- some of the most widely
to connect business analyt- pursuits of its guest. base versions and operating used third-party ODBC
ics data on UNIX to Windows- Hotel stays, shows and systems are eliminated. Only drivers on the market,” said
based data sources. entertainment, dining, visits one DataDirect driver is John Goodson, vice presi-
Foxwoods has gained to the spa and salon, would retail sales, food and bever- Foxwoods. “Our research needed to support multiple dent and general manager,
immediate visibility into the be collected and analysed to age and other valuable, non- showed DataDirect Tech- database versions. DataDirect Technologies.
non-gaming activity of its determine how or whether gaming data is stored. nologies had an outstanding “We were very concerned “Foxwoods Resort Casino
guests to aid with marketing that data correlated with “The SAS platform pro- reputation for connectivity that different flavours of SQL joins a who’s who of Fortune
efforts, special events and gaming behavior. With a vided connectivity to software, proven technolo- Server or different service 1,000 companies and more
promotions. UNIX platform using SAS Netezza and other UNIX gies and was SAS certified. packs on the machines than 300 independent soft-
Like all casinos, Foxwoods business analytics software databases but we lacked an On the strength of these would cause connectivity ware vendors (ISVs) who
had long been collecting data and a Netezza data ware- ODBC driver to connect merits and the recommenda- and performance issues,” use the DataDirect Connect
on the gaming interests of its house platform, the Hospital- from SAS to the Window- tion of SAS, we decided to said Mike Kutia, director of family of drivers to boost
patrons. However, the resort ity Systems Department at based data sources,” said implement the DataDirect hospitality systems at Fox- product performance and
lacked information about the Foxwoods realized a future Bonnie Laudig, senior data- Connect for ODBC driver woods Resort Casino.“It w as help customers realise
non-gaming activity of its need for accessing data in base administration for the immediately with no evalua- a pleasant surprise to ask advanced functionality out-
more than 40,000 daily Microsoft SQL Server where Hospitality Systems Group at tion. In no time, the driver for a connection to a given of-the-box.”
AGI aiming to make Fortunas
Signs4U multi-
for Slovenian operator
mediates in
Madrid
novastar mediafrenzy
AUSTRIAN GAMING INDUSTRIES SIGNS 4 U
The relocation of Casino Signs4U has installed a complete
Fortuna in Nova Gorica has new multimedia system in Casino
allowed Austrian Gaming Gran Madrid; the system consists of
Industries to install sub- 10 multimedia players and numer-
stantially more slots into ous LCD screens which are spread keting messages including,
the new location. around the different casino areas. advertising, promotions, special
The new Casino Fortuna All players are connected to offers and competitions. These
now features a total of 40 the existing casino network and small and easy-to-store multime-
AGI slots: six Novo-Vision are operated from only one cen- dia players are fully configurable
upright cabinets, four trally placed master station. Ten and are capable of playing live
Super-V+ Gaminator cabi- local jackpots are picked up by feeds like TV, RSS, internet, movie
nets and 30 Novo-Vision the system, this is combined with clips or pictures. On top of this,
Slant Top I. The machines the multimedia contents and the jackpot odometer is always
feature an extensive range broadcasted (in real time) around visible to the players all over the
of AGI Coolfire II gaming the casino as well as the restau- casino floor. The jackpot data can
hits in the Super-V+ Gami- rants and bar areas. The system also be broadcasted externally
nator multi-game mixes. also displays the Jackpot Hits. over the internet to a far remote
Mojca Merkun, slot A special feature for Casino player from where the same multi-
manager at Casino Fortuna, Gran Madrid is the visibility of avail- media show including the real-
said: “The performance of able dinner tables in the restau- time odometer can be displayed.
our first AGI machines was rants and buffets and their The Gran Madrid Casino Group
such that we decided to expected waiting time. With this is seen by many in the industry as
add a further 32 for our solution players can keep an eye on one of the most important casino
new location. Today, AGI their reserved table on the LCD dis- groups in Spain. The major
slots are among the leading plays which allows them to spend casino, Casino Gran Madrid, is
brands in our casino. With maximum time inside the casino based in Torrelodones on the out-
their sophisticated style and avoid waiting in the restaurant. skirts of Madrid. Two further pres-
and attractive games they Jens Einhaus, interna- our products Casino machines in the casino is The Signs4U multimedia solu- tigious casinos belong to the
are very popular with the tional sales manager at Fortuna is a faithful and highly attractive and adds tion features an easy to use inter- group - Casino de Torrequebrada
guests and bring excellent AGI, added: “Based on their valued AGI customer. The to the great impact of a face from enabling operators to in Málaga and Gran Casino Carta-
results for the casino.” positive experience with presentation of our good product.” create and update their own mar- gena in Cartagena, Murcia.
46 September 2009 • suppliernews
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