CR83-p24&25-Poker:SJC-Casino Review 23/8/09 01:58 Page 2
internationalcasinoreview
“One of the major challenges for the
online gaming companies is
monetisation of their un-converted
traffic. Another one is reinvigoration
of the enormous number of the
in-active, dormant accounts.”
Vahe Baloulian,
Red Planet Gaming CEO
A focus on choice, scale and playability
future’sbright What sets your video poker video poker games are very How do you market your interesting global markets and
VIDEO POKER offering above the popular amongst local poker platforms? we are well placed to deliver
competition? players, and in turn, these “We use traditional methods our content and technology to
Why has video poker “The BetStone Server Based also tend to be loyal repeat to market our poker platforms. these segments. Our future
become successful over Gaming platform utilises patrons.” That is, a combination of direct growth will also enable us to
recent years? great technology and the selling and channel partner bring a richer gaming platform
“We believe that the success latest thinking for casino Do you think video poker strategies. Interestingly, to our existing markets as our
of the video poker market management, but in the end, could ever completely though, BetStone has achieved product set grows to meet the
comes down to three factors. the players only care about supercede traditional a much higher than average needs of new customers.”
Firstly, it is often the game of the games. If the game routes? level of word-of-mouth, where
choice for players at local themes are not strong and “In the areas of trend spot- casino and slot operators will What do you think will be the
casinos, so there is a high the games are not com- ting and crystal ball gazing, ask for the BetStone platform ‘next big thing’ for the world
degree of customer reten- pelling to play, the best tech- BetStone prefers to stay at the because their customers have poker industry?
tion and repeat play. Video nology in the world will not forefront rather than trying experienced the games in a “Multi play energised the video
poker players are the types make up for that. BetStone’s to second-guess the longer nearby casino and have asked poker market when it was
of people who enjoy playing biggest advantage is the term horizon. However, we for BetStone by name. This has launched. Essentially, the player
Paul Miller, poker in a solitary environ- choice, scale and playability believe that video poker will been an important develop- has multiple hands and gets to
executive vice-
ment, who understand the of the games themselves.” continue to grow and evolve, ment for BetStone - it shows keep the cards they like for all
president of business
strategy of the game, and who but it will not eventually that the platform is breaking hands. The appeal is increasing
development in the
realise that they can often What are the more popular replace video slots or other through on its merits to the the chance of achieving the
play with an edge over the geographic markets for video gaming concepts. At end players, which is of course most elusive of all poker hands
US for BetStone, house if they implement video poker? BetStone, we do not think the most important link in the - the royal flush. Some of the
talks to Casino
good strategy. Secondly, the “Video poker machines tend about video poker as com- customer chain.” trends emerging are combin-
Review about the
success of poker and poker to be more popular in locals peting, but rather as provid- ing multi hand play with multi-
tournaments globally has also markets. In traditional casino ing an alternative and more What does BetStone have level bonuses coupled with
continued success of
been an influencing factor in markets such as Las Vegas, private experience than table planned for its poker offering branded themes, such as movie
video poker and
the success of the video people play more video slots games or live poker play. The for the remainder of the year themes or other games. Bet-
what he believes is in
version of poker. Third, there in the large strip casinos, and casino manager has to create and beyond? Stone has an exciting range of
store for the future of
have been constant innova- more video poker in the sub- the right balance of table “BetStone has a definite desire innovative video poker themes
tions that have kept the urban and off-strip casinos. games, video poker machines to expand in 2010 and beyond. that players, experienced and
the industry. games fresh.” BetStone has found that and slots on the floor. There are a number of very novice alike, enjoy playing.”
September 2009 • pokerreport 25
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