CR83-p42-Supplier 1:SJC-Casino Review 23/8/09 02:23 Page 1
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Aristocrat to launch ten new European titles
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ARISTOCRAT
Aristocrat Technologies has released details of its Autumn 2009 range, which includes 10 brand new slot games for the European market. The debut collection, spanning Multi Line, 50 Line,
Reel Power and Double Standalone Progressive genres, features six new Viridian / Gen 7 titles and a quartet of fresh games for the XCite / Mk VI platform.
Newcomers to the Viridian stable include three Multi Line games, Agent M, Attack of the Monsters and Kick’n Ass, the 50 Line Harlequin Hearts, Reel Power Flights of Fancy and Spring
Festival, a new base game for the highly colourful Banana King DSAP launched at January’s International Gaming Expo in London. The new additions take the total number of Viridian
games in Aristocrat’s European library to 43. Expanding the Mk VI portfolio to 35 games, new XCite releases comprise Multi Line Creature Feature and More Chilli, 50 Line Roamin’ Italy
and Reel Power Sky Dancer.
Aristocrat Europe general manager of sales and marketing, Daniel Lindsay said: “Gen 7 technology has enabled our design and development team to deliver even more enthralling and
captivating games with innovative audio-visual experiences complementing the imaginative themes underpinning these new Viridian games. The freedom to explore new levels of enter-
tainment has also inspired the creation of exciting new XCite games as we continue to support both platforms across the multitude of slot types in our range.”
Bally Technologies’ V32 video cabinet is
quite the rage these days at casinos
Stargate SG-1 slots into Berlin
throughout Europe, due to its unique and
dramatic configuration. It’s the 32-inch
scifisogood given the chance to win some fun give-
vertical, touch-enabled video display ATRONIC
aways and a big main prize. The Atronic pro-
which sets the V32 tower apart.
motion team were on hand for the whole of
Stargate SG-1, the multi-bonus progressive the 2-day event answering any player ques-
link from Atronic is continuing its interna- tions and demonstrating the Stargate SG-
Bally
tional success story with the installation at 1games.
the prestigious Spielbank Berlin, Germany Slot director Marcel Langner is delighted
which took place beginning of July. with how well the new machines have
The well-known and longest running been received by their guests, he said: “Yet
delighted
Sci-Fi series in American TV history, sold again Atronic has produced a product that
worldwide and awarded many consumer people want to play. Since Stargate SG-1
prizes, is the highly attractive theme of arrived on our floor player interest has
Atronic’s new Stargate SG-1link. Offering been great and the machines are being
with V32
five distinct bonuses and four progressive played constantly.”
levels, Stargate SG-1 is available on the
premium double screen e² cabinet. Star-
gate SG-1is complemented by a breathtak-
popularity
ing merchandising package that is grabbing
players’ attention across the gaming floor.
To give the new games a memorable
introduction, the Atronic promotion team
went along to host two nights of fun and
stackingup any casino floor, the V32’s server-based gaming floor of prizes at Spielbank Berlin. In addition to
BALLY TECHNOLOGY premium audio also cuts the future. This forward-think- experiencing the new Stargate SG-1games,
through a casino’s ambient ing approach to the future of players were encouraged to take part in the
Until the advent of Bally Tech- sound, creating a special gaming protects casinos’ Stargate SG-1 lottery in which they were
nolgies’ V32 design, most gaming experience for capital investment for the
video gaming cabinets fea- players. Player comfort and long term with a product that
tured horizontal displays convenience have also not is purpose-built to grow and
which limit their size and been overlooked. The V32 fea- adapt to future advancements
functionality. The V32, tures Bally’s exclusive, in gaming technology. IGT licensed to use
however, breaks the mould ergonomically designed “Easy According to Marcel Heut-
with its high-definition video Select” button deck sitting mekers, Bally Technologies’
RFID technology
display. Offering 1360 x 768 atop a padded armrest. High- Amsterdam-based director of
pixels of razor-sharp video, energy signage adds a finish- operations - Europe, the V32s
the V32 stands alone for its ing touch to this are making a positive impact morethanaphase
unmatched visual clarity. This extraordinary device, creat- at a variety of casinos through- IGT/MAGELLAN
presentation is further ing a spectacular presenta- out Europe.
enhanced with colourful LED tion no matter where these “Our install base in Europe Magellan Technology of Sydney and International Game Technology have completed an agree-
lighting framing the sides of games are placed on the continues to grow in a very ment for IGT to license the use of Magellan’s Phase Jitter Modulation Technology (PJM) in gaming
the vertically positioned casino floor. healthy manner and we are applications worldwide. The licence provides IGT exclusive use for gaming applications of Mag-
monitor. In addition to these While the V32’s attention- pleased with the response to ellan’s technology and IP on a worldwide basis.
video ingredients adding a grabbing external design is the V32 product from our cus- Tim Frost, chairman and CEO of Magellan, said: “Magellan is very pleased to have its tech-
remarkable visual punch to one of its key hallmarks, the tomers,” Heutmekers said. nology exclusively licensed by IGT for gaming applications. As a company already active in
internal workings of this plat- “We are also benefitting from tracking medical implants, diamonds and other valuable items, we welcome the new opportu-
form also should be men- the V32s extensive collection nities that IGT’s licence will bring to PJM technology and the gaming market worldwide.”
tioned. Based on the popular of current and planned future IGT’s executive vice president of product strategy Rich Schneider added: “IGT’s exclusive
and award-winning ALPHA game titles for this platform. licence to the PJM technology demonstrates our continued commitment to bring the latest
Elite chassis, the V32 is built For example, our stunning technology to our customers. Magellan’s PJM product furthers the RFID technology that we use
to withstand the rigours of and provocative Playboy Plat- with our Table iD and Chip Inventory Systems. IGT looks forward to working with our partner
today’s modern casino envi- inum game will surely add a Magellan as we jointly bring new products and systems to the global gaming markets.”
ronment. Plus, the game’s new dimension of excitement The demand for constant real time authentication of gaming tokens and the constant need
growing library of video titles to casino floors. Moreover, to improve the oversight and management of gaming operations has led to increased
run on Bally’s robust and reli- theV32’s touch-screen display demand for the superior functionality of Magellan’s highly advanced PJM gaming products.
able ALPHA operating system. offers an exciting element of With the expansion of the gaming market in Asia and the ongoing development of new gaming
Marcel
Heutmekers
Moreover, the ALPHA OS interactive game play that applications globally, Magellan and IGT consider it timely to unite Magellan’s highly functional
anticipates the advent of the players love.” PJM technology with the global distribution and versatile systems of IGT.
42 September 2009 • suppliernews
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