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CR82-p06-Europe W2:SJC-Casino Review 26/7/09 09:37 Page 1
Aspers helps launch
A host of poker professionals rolled up to the red carpet at Aspers in Swansea to mark the
launch of a new internet gaming site,, owned by a family-run business
based in South Wales. The tournament, hosted by Aspers Swansea,
was also open to the general public with 131 people competing for a Ford KA Zetec worth
over £10,000. Aspers’ Richard Noble said: “I have no doubt is going to
be a sure hit with poker fans across the world and it will act as a great feeder for people
EUROPE WEST to come and try this game live on our first-class gaming tables here at Aspers Swansea
and at our other venues in Northampton and Newcastle.”
Aspers is the
model casino for
UK provinces
With over half a million visitors each year making it the busiest
casino outside of the capital, Apers at the gate in Newcastle has
proved the flagship casino in Asper’s armoury. It is also a perfect
working example of how a casino in the provinces should operate.
modelbehaviour in the country, London Zoo gets was a bit of a gamble on
UNITED KINGDOM a million people a year Aspers whether people would under-
has half a million. For the North stand the product, a lot of
British operator Aspers has East to have one of the premier people thought they would-
Future Asper’s casino
had remarkable success with entertainment venues in the n’t, but Newcastle has such a
will follow the model so
its casino at The Gate in New- UK I think is a pretty good great reputation for going out successful in Newcastle
castle, so much so that it thing, it’s something they can and enjoying life that it seemed
intends to base all it future be very proud of.” like the right place.”
operations on the model that He admits that as the Aspinall doesn’t believe his customers last year and we’re this as the venue and the city for more markets. The first area
has proved so successful in group’s first casino outside of Newcastle venue has hit peak looking to increase that to come to.” of benefit to the community is
the North East to grow its London, Aspers in Newcastle performance yet. “We’re con- number in the future.” By bringing what he jobs, as we’re expanding we’re
brand throughout the country. was something of a gamble stantly expanding this busi- Although still young as an describes as entrepreneurial bringing more and more jobs.”
Aspers have two other with no guarantees in how it ness all the time,” he said. “We operator, Noble believes general managers to the fore, Aspinall is also very proud
casinos across the country, would perform. “Newcastle signed up on the site with Aspers is well and truly on Noble claims that the casino of how the product offered in
one in Swansea and the other was our first provincial venue,” room to grow and I think in the casino map. “If you talk to has managed to ride the storm Newcastle has transcended
in Northampton, with another he explained. “What we were the next two or three years anyone within the industry, of the global downturn. gender. “A third of the people
venue to be developed in looking for was a major city we’ll add to the existing site.” this is the flagship, this is what “We give them quite a bit of that come to Aspers are
Bournemouth. and also a city that enjoyed The whole concept of pro- people aspire to,” he said. autonomy to run their busi- women,” he explained. “If you
As the self proclaimed itself, enjoyed life. When we moting the venue as so much “Newcastle is a great city, and nesses,” he said. “What we’ve look at the attendance of other
‘busiest casino outside of opened this there was nothing more than just tables and slots Aspers is a great casino so the found is we’ve actually grown casinos across the UK it’s prob-
London,’ Aspers is keen to be like it in the country. People is a fundemental exercise for two have a good link. We cer- through this process. I think if ably two or three percent.
seen as an ‘entertainment were sceptical at first that Richard Noble, Aspers’ chief tainly have businesses from we stand still and do nothing That’s the difference, we have
venue’ rather than just a place Aspers would work, but we operations officer. “One myth far afield who choose to come then we’ll be affected like any a spa and restaurant, a lot of
to gamble. have become the prime we come across is that we’re and play here. A lot of people other business, but we have people come here just to have
Casino owner Damian provincial gaming brand in here just for gamers, and we’re from the Far East do choose not seen any effects of the a drink or dinner as opposed
Aspinall said: “I think this is the UK. We have created a not,” he said. “We cross over all to come to Newcastle, people recession so far. We have seen to gambling, and that’s our
now one of the most popular really strong brand which we entertainment and we really from Glasgow, Manchester growth consistently month on vision, it shouldn’t be just
indoor entertainment venues are immensely proud of. There mean that. We had half a million and all over the globe choose month but we will be striving about gambling.”
Met Police applaud Alea sizing
Empire’s security team
up new
pairofjokers imprisonment and will be deported to
UNITED KINGDOM Turkey when he has served his time.
Mersin, who is thought to be one of the opportunity
Two men are in prison for a total of key organisers of active Three Card Poker
fourteen months, one of them banned cheat teams in the UK at the moment,
from casinos for the next ten years, fol- was sentenced to 8 months imprison- largingit He warned that if
lowing the quick thinking work of ment and made subject to a banning order UNITED KINGDOM another operator was
London Clubs International staff sup- preventing him from entering any UK granted permission to
ported by the Met Police. casino premises for a period of ten years. The London Clubs Interna- develop the large licence,
The duo’s convictions are the first Detective Inspector John Anderson from tional/Harrah’s owned Alea they would have to spend
under the new Gambling Act 2005, after the Clubs and Vice Unit said: “There is no CO14 Clubs & Vice Casino (Gaming) Unit. Leeds is to submit an applica- millions to even equal Alea.
they were caught cheating at The Casino doubt Mersin and Arik planned to continue Doug Reeman, head of security of tion to upgrade its facilities to Gibbons, who has arrived
at The Empire, London Clubs Interna- making money through cheating, and even London Clubs International, said: “London one of the new definitions of in Leeds after stints in South
tional’s largest London venue. believed they could get away with using Clubs International takes crime and disor- large casino early next year. Africa and Greece, has
Mehmet Mersin and Suleyman Arik false names and disguises. Through part- der, social responsibility and fair and open Tommy Gibbons, the already brought in a
were arrested at The Casino at The Empire nership work we are able to keep cheats on gaming extremely seriously, and conse- newly installed club director number of new initiatives
on May 19 2009 after they were caught their toes. I’d like to recognise the quick quently the company has a great track at Alea Leeds, believes it including comedy and film
executing a series of card swapping thinking security staff at The Casino at The record across our 11 UK venues to back our would be the most sensible nights, and events aimed at
moves during a game of 3 Card Poker. Empire who picked up on the cheats and efforts when it comes to criminal activity, option to locate the city’s the region’s Chinese and
The men were responsible for at least the staff who collated vital evidence that underage gambling, alcohol and drugs. We large casino licence at the Greek communities.
seven cheat moves on May 14 and 17 was so strong the pair pleaded guilty. This are delighted with the convictions and hope existing venue. “This facility “We’re not just a casino;
2009 netting them a total of £5,115. Faced case should send a clear message that it goes to show that we will not tolerate this was built with the large we’re an entertainment
with overwhelming evidence they such offenders can and will be prosecuted type of activity and will actively pursue and casino licence in mind,” he complex,” he said. “We have
pleaded guilty to four charges brought under the Gambling Act.” support the prosecution of any person who said. “It would be a very facilities for a business audi-
under the Gambling Act 2005 at City of The London Clubs Compliance team is is caught cheating in any of our premises. attractive proposition for us ence, including conference
Westminster Magistrates Court last week. now finalising a compensation order for Furthermore, we will have no hesitation in and it would be very attrac- facilities. We are a destina-
Arik has been sentenced to six months LCI in liaison with the Metropolitan Police taking action to recover losses.” tive for Clarence Dock.” tion casino.”
6 August 2009 • europewestnews
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