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CR82-p36-Supplier (Extra):SJC-Casino Review 26/7/09 09:52 Page 1
IGT now claims 80 per cent of Figueira
Casino da Figueira will be among the first to bring IGT’s innovative AVP
platform to Portugal. The casino previously installed the successful Fort
Knox Multi-Level Progressive, and has deepened its partnership with IGT
through two years of game refreshments. The addition of the latest IGT
games at Casino da Figuiera gives IGT an 80 per cent market share in the
casino. The new game collection includes the top-performing theme, Kitty
NEWS Glitter. In the Free Games bonus, Diamond symbols accumulate and turn
Cat symbols wild whilst flexible bet options offer 30 paylines of action.
Key appointments fuel
Signs 4U to
deliver 21
signs for
Bally in the States
In recessive times not many gambling companies are able to expand to the same extent as Bally signingtheway
Technologies. Three key appointment have followed on the news of the group’s enlarged footprint Nevada.
threeofakind oped strong relationships Signs4U is to build 21 cus-
BALLY TECHNOLOGIES with a number of Bally’s tomised signs for Atronic’s
largest systems customers, eMillions Wide Area Pro-
Having increased the size of and therefore keenly under- gressive which will be deliv-
its headquarters in Las Vegas stands the importance of ered to casinos across the
and its space in Reno, Bally delivering on our customer- estate of Casinos Austria.
Technologies has made centric philosophy in all The WAP is expected to
three high profile appoint- that we do.” go live throughout Austria in
ments naming Walt Eisele Succeeding Mooberry is mid September.
vice president of strategic Rob Jackson, who was pro- “We worked very closely
technology; Derik Mooberry moted to vice president of together with Atronic and
vice president of North system sales in Western Casinos Austria to agree
American game sales; and North America after serving upon a design for this new
Rob Jackson vice president as Bally’s Director of sign package,” said René
of system sales in Western Regional Systems Sales since Huibers of Signs4U Sales.
North America. 2004. In that position, he “After the final approval we
“We are excited that Walt oversaw and directed all did an on-site survey at all
will be heading up our systems sales initiatives in locations to discuss further
strategic technology initia- the western U.S. details like available space
tives,” said Richard Haddrill, Walt Eisele, Derik Mooberry and Rob Jackson “Rob has consistently and positions in the casino.
Bally chief executive officer. demonstrated his commit- This turned out to be very
“Walt possesses the perfect Gaming Standard Associa- Bally Technologies in 2004 lead Bally’s Gaming Opera- ment to serving the needs useful and as a result we
combination of gaming and tion’s S2S Committee.” with the acquisition of Reno, tions division, which con- of our customers and is the ended up with eight different
systems technical expertise In his new role, Eisele will Nevada - based Sierra Design sists of the company’s ideal choice to take over sizes and variations to meet
that we need to take our direct the implementation Group (SDG). portfolio of recurring- leadership of our western all the demands of the
award-winning and world- of new technologies, with Derik Mooberry, previ- revenue games and wide- regional sales team,” said casinos involved.”
class systems and games an emphasis on the integra- ously served eight years as area progressive products. Ramesh Srinivasan, Bally Christian Richter of
technologies to the next tion of games and systems Bally’s Vice President, System “Derik is a gaming-indus- Technologies’ executive Casinos Austria added:
level of customer-driven and new systems-based Sales - Western North try and Bally Technologies vice president, systems. “I’m “Choosing Signs4U for a
quality and innovation. Walt gaming products, and have America. In his new position, sales veteran who is highly confident that Rob will con- project of this size is based
is also highly regarded by oversight of Bally’s Innova- he will be responsible for all respected throughout our tinue to aggressively pursue upon the good relationship
his peers throughout the tion Lab located in Northern of Bally’s video and reel-spin- industry,” said Gavin Isaacs, our delivery of excellent between our companies as
industry as evidenced by California. He will also lead ning gaming-machine sales Bally Technologies’ chief customer service and indus- well as the satisfying proj-
his outstanding three-year the company’s Technical throughout North America. operating officer.“In his pr e- try-leading systems technol- ects they did in the past for
chairmanship of the Committee. Eisele joined Additionally, Mooberry will vious position, Derik devel- ogy in his new role.” us, on the other hand, it was
also Atronic who recom-
mended Signs4U for proj-
ects like these.”
First Swedish
Regional sales manager
Michael Seils added:
“Atronic is very pleased to
add the expertise and pro-
fessionalism of Signs4U into
this project. The customised
signs Casinos Austria will be
operating will add value to
the entire WAP package. The
unique combination of cus-
tomised machines, tailored
animations and specific
signs designed for each indi-
swedesuccess SEK progressive jackpot, vidual location will be an out-
ATRONIC but players who bet less standing nationwide casino
than max bet are still product you won’t find any-
Two young Swedes are eligible for the 2,000,000- where else in the world.
enjoying the biggest credit jackpot. eMillions “Besides building these
jackpot to ever be awarded also features a unique re- signs we have also reached
at a Swedish casino. Their spin feature, offering a final agreement for the
huge SEK 18m (E1.68m) more chances at the complete installation, a team
jackpot is also the first jackpot and rewarding of our qualified technicians
eMillions Jackpot ever players who bet more. In will travel to Austria at the
awarded in Sweden. Sweden, eMillions is run beginning of September to
The two were playing by Casino Cosmopol, finalise the job,” said Martin
French Fortune eMillions at linking their 4 locations Spies, CEO Signs4U con-
Casino Cosmopol in Göteborg, Malmö, jackpot ever in Sweden has be one of the important Winning a huge jackpot is cluded. “Being awarded
Stockholm when they Stockholm and Sundsvall been awarded to players at focal points for players in a life changing experience with a job like this from one
triggered the jackpot on to the eMillions WAP. our casino in Stockholm. Casino Cosmopol venues.” and with Atronic’s of Europe’s leading interna-
June 28. Erik Söber, duty manager Our guests are enjoying Michael Seils, Atronic’s eMillions this can happen tional casino companies
eMillions gives every at Casino Cosmopol, playing for the chance to regional sales manager for any time in one of the four means a lot to us and we are
player a chance to become Stockholm, said: “We are of win the 4 million SEK Sweden, said: “Atronic is Cosmopol casinos. We keep looking forward to continue
a millionaire. Players must course delighted that the progressive jackpot. We are very pleased and excited to our fingers crossed that the our pleasant relationship
play max bet to qualify for eMillions jackpot and at confident that the eMillions announce the highest next jackpot will be with both Casinos Austria
the minimum 4.000.000 the same time the biggest machines will continue to jackpot hit in Sweden ever. awarded soon.” and Atronic for many years”
36 August 2009 • suppliernews
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