49-53 POOL TRENDS:SPN Master pages 19/11/08 01:46 Page 5
spnfeature
YOU
...
ANT
W
WHEN
H
E
A
I
N
G
A
D
K
O
09
AND
O
L
O
T
DELIVERY
WHERE
needs to go ahead otherwise move ahead with their
the developer’s monies projects. It may be because of
remain tied up and so to free lottery funding, or it may be
cash, the properties must be because the backer has a
finished. surplus of cash, but either way,
During the last recession, the projects are still out there.
one of the key tactics The next few years are going
employed was “added value”. to be tougher than the last few
YOU
In other words, prices did not in this industry, but if we
come down, but contractors continue to deliver outstanding
offered additional extras to value for money, think about
incentivise clients to sign with how we can add value to
WANT
them. These ideas included client’s project and ensure that
IT
free features, such as diving our service is superb, then
boards, upgraded pool covers firms will survive and those that
or supplies of pool chemicals survive are in the best position
to add value to any contract. to take advantage of the next
For commercial clients, upturn. At Heritage, we just
contractors went outside of don’t believe that “Credit
the box to offer free marketing Crunch” means “poor quality”.
JUST
and sales advice to ensure that People will always pay for a
commercial projects were good product and here, we
successful, making this a win- fully intend to be at the
win situation for both vanguard of the new era.
contractor and client.
There are certainly
HERITAGE POOLS
commercial clients out there ASK
pc www.heritagepools.co.uk US
who do have the funds to
“DURING THE LAST
RECESSION, IT BECAME
Golden Coast...
CLEAR QUITE EARLY ON At your Service
THAT THE CONTRACTORS
OFFERING HIGH QUALITY
PRODUCTS AND SERVICES
Golden Coast Ltd
Fishleigh Road Roundswell Commercial Park West
REMAINED STRONG”
Barnstaple Devon EX31 3UA
Tel: 01271 378100 Fax: 01271 371699
www.goldenc.com e-mail: swimmer@goldenc.com
As a quality assured company we reserve the right to alter and improve the specifi cation of products as deemed necessary.
DECEMBER 08 swimming pool news 53
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100