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Pioneer’s DVJ-X1s, the world’s fi rst DVD decks, were
unleashed in 2004, setting the club world alight with
Some DJs have been turned on to the benefi ts of audiovisual performance for decades, while
spine-tingling new possibilities. They took the shape of the
the long list of audio selectors now using visuals to enhance their sets gets larger every year. company’s club standard CDJ deck (if slightly bigger built!)
Here BlackBook looks at the brave next generation world of audiovisual club entertainment
and were therefore instantly accessible to DJs, who were
and investigates Pioneer’s latest contribution to this relatively young scene…
overjoyed at being able to synchronise audio and visual
elements of their shows. The X1’s more compact successor,
sound quality. In short, it performs perfectly in both audio
the DVJ-1000, arrived a couple of years later, yet still there
and full AV set-ups. At last allowing DJs to explore the magic
Pioneer’s SVM-1000 is the world’s fi rst combined four-channel audio AND video mixer – was no audiovisual mixer at hand to cope with these mind-
of AV sets – without having to rely on the reactions of a VJ –
so what can this bleeding-edge DJ/VJ technology do, and how will it impact on clubland?
blowing, groundbreaking machines. Everybody knew that
it is all great news for performers and their crowds as well
Pioneer would be working hard on the solution, but for a while
as for the venues at which they play. Promoters, particularly,
DVJ technology seemed almost ahead of its time. Hailed
will be pleased to know that the mixer allows manipulation
by early adopters as the key that unlocked an exciting new
of JPEGs, such as logos and, of course, 21st century ‘DJ
visual dimension to their DJ sets, innovators embraced the
branding’. These images can be loaded from SD memory
emergent DVJ culture by using two separate mixers or even
cards or USB sticks and used either in the mix or for a
hotwiring their own hybrid. Then, like the missing link in a vital
specifi c slide show. Even audio-only DJs can use visuals
DJ/VJ chain of command, Pioneer’s mighty SVM-1000 AV
synced to the music via the mixer’s built-in visualiser,
mixer was dropped into the equation. Having four channels
making this ‘one mixer fi ts all’ resolution an installer’s
the SVM-1000 can replace two video mixers, an audio mixer,
dream to boot.
a visualiser and monitor screens, and operate everything
synchronously, which is impossible with the separate devices.
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As well as signifi cant cost and space saving benefi ts, the
SVM-1000 offers the latest high quality sound and video
Effects, such as Fade, Wipe and Chroma-Key, can be
processing technology to deliver a premium experience.
assigned to the SVM-1000’s cross fader, while the AV Effect
section has 30 patterns of effects. These fall into three
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classes: 12 patterns of AV Beat Effects detect the BPM of
the music and affect both audio and video in time with the
So why is this such a huge leap forward for clubland? Well,
beat – plus there are extras on the visual side, including
for starters, the SVM-1000, because it was developed with
Inverse, Edge and Hue. Then there are 12 patterns of AV
input from world-beating DJs and VJs, presents exactly what
Touch Effects, which allow DJs to touch/affect the visuals in
all visual-conscious DJs have been waiting for – a holistic
real time on the LCD panel. Lastly, six different Text Effects
approach to DVJing! Now, having checked out the inspiring
automatically detect BPM and display messages in sync with
master mixer at work, we can defi nitely say that the SVM will
the beat. (Text is inputted from the touch screen’s built-in
change the DJ/DVJ game dramatically. And we can’t wait to
keyboard, or an external USB keyboard.) In addition, the
see and hear what transpires, deep down in the underground.
SVM-1000 lets DJs control other tools via MIDI and sports
Taking Pioneer’s DJM series to the next level, the four-
more than enough inputs/outputs to keep you connected.
channel megabeast rocks up with an 11” LCD touch panel,
an arsenal of AV effects and advanced 96kHz/ 24-bit studio
At a time when video seems inexorably linked with the future
of digital entertainment in clubland, will yet more DJs now
take to mixing video? Well, time will tell as the impact of this
instrument of mass entertainment is felt in clubs around the
world. But early signs look positive, with more and more DJs
getting connected. Indeed, looking ahead, it would certainly
seem like a major paradigm shift in DJing is about to shake
the room – so watch this space!
For more details about the SVM-1000, go
to www.pioneerprodj.eu or visit Pioneer’s
community video portal at www.djsounds.com
www.djblackbook.com 087
BB_Dj457_pioneer 87 7/1/08 11:33:11
SVM ED.indd 1-2 4/1/08 14:19:42
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