04-07 market focusv2 8/12/08 15:24 Page 6
Market Knowledge
the South Pacific, but a leading specialist
operator predicts a decline next year.
Michael James, managing direc-
tor of Trans Pacific, says: “Prices
UK
have gone up dramatically, so
visitors to
business will probably go back-
wards in 2009. This is because of
New Zealand
multi-sector air fares and prices were down by 4% to
on the ground, with French
290,000 in the 12 months
Polynesia pricing in euros.
“The market is getting smaller,
to September 2008
but there is still room for a niche
operator and we have to cope.”
FLIGHTS
Capacity is increasing as two of the main carriers
prepare to introduce the Airbus A380, but average
fares have increased by about 20% in the past year
because of fuel costs.
Qantas has already introduced the A380 on
trans-Pacific routes, and from January 17 it will
operate three return London-Singapore-Sydney
TAHITI TOURISME
A380 services each week.
With 450 seats including 14 in First, 72 in
Business, 32 in Premium Economy and 332 in A leading specialist
Economy, the Qantas A380 comes with many South Pacific operator
September 2007: 11,178
innovations. Premium Economy has been a big predicts a decline in
success since it launched in April, and on the A380 visitor numbers next year October: 18,400
these passengers have a self-service snack bar.
Singapore Airlines made Sydney its first A380
November: 26,616
route, and Emirates expects to follow early in 2009
with a flight from Dubai to Auckland.
December: 41,040
Emirates is a major player to Australia with
seven flights a day to four gateways, drawing a lot
January 2008: 42,398
of traffic from the UK regions. Passengers from
Birmingham, Manchester, Newcastle and Glasgow
can reach Australia with only one stop.
February: 50,025
Air New Zealand is re-introducing Boeing 747s
on London-Los Angeles-Auckland from March 29,
March: 36,675
while the smaller 777 will replace 747s on the
route via Hong Kong. April: 17,760
Jetset product manager, Jonathan Ditte, says:
“Some inclusive tour fares to Australia and New
May: 11,000
Zealand are coming down by 10-15%, but a small
reduction in fuel surcharges isn’t much help.
UK
June: 9,785
“The Qantas/British Airways alliance is still very
arrivals
powerful because of cheap domestic sectors and
July: 10,680
the wide choice of stopovers. But if you are just
to New
travelling to one city and back, there are cheaper
Zealand
ways of doing it.”
August 2008: 11,792
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