04-07 market focusv2 8/12/08 15:25 Page 5
QANTAS HOLIDAYS
UK
operators for their own marketing and websites,
arrivals
and many of the top names have taken it up. Corroboree 2009, a
September 2007: 41,900
to Australia
Gregg Anderson, Tourism New Zealand’s regional training event exclusively
manager UK and Europe, says: “In hard times like for Aussie Specialists,
October: 56,400
this you need to continue working on your brand. will take place on
“Word-of-mouth recommendation is even more Hamilton Island November: 66,000
important when people are thinking twice about
committing to holiday spending. We are also
December: 103,600
introducing a scheme for holidaymakers to record
a message on You Tube for friends and family.”
January 2008: 65,000
VISITOR FIGURES
UK visitors to Australia were down 7% to 682,000
February: 79,500
in the 12 months to August, a strong performance
in the previous 12 months being helped by the
March: 85,600
Ashes cricket series.
“It’s challenging, but not dire,” says Harrex.
April: 49,900
“Recent exchange rate movements are helpful, and
although I would not compare visiting Australia May: 29,800
with visiting the US, we are now much better value.”
New Zealand figures are also dipping, by about
June: 27,700
4% in the year to September, to 290,000.
“We believe New Zealand is still an aspirational
July: 40,300
destination,” says Anderson. “It’s a case of when
people will go, not if.”
There are no reliable visitor figures for
August 2008: 35,900
5
TTG Knowledge AUSTRALASIA December 2008
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