Facts & figures
95% of every video
US online TV market to reach $3bn by 2010.
posted on YouTube
is viewed at least once a day.
US a nnua l onl ine T V re v e nu e s
3 500
Movie piracy cost the UK film
3 0 00
)
m
2 500
industry alone an estimated $
(

$900 million
s
e
2 0 00
in 2006.
u
n
e
1 500
v
e
R 1 0 00
$160 billion is the amount
500
of global TV advertising
0
US a nnua l onl ine T V re v e nu e s
revenues in 2006. $25 billion for
3 500 2 0 04 2 0 05 2 0 06 2 0 07 2 0 08 2 0 0 9 2010
online advertising.
3 0 00
source : screen digest A d -fu n ded Su bscri p t i on A l a car t e
)
m
2 500
$
(
“Teletrax is a valuable, up-to-the-minute tool to use for Playtracking. Aside fr

s
e
2 0 00
u
om
the user-friendly website which makes resear
n
e
1 500
v
e
ching easy and fast, the courteous
staff is always available offering knowledgeable infor
R 1 0 00
500
mation and genuine customer
service. I couldn’t think of a service I would recommend mor
T o tal U S o n l i n e vi d
0
e highly
e o r e ven u es
.”
7,
2 0
000
04 2 0
Benjamin Sos, Disney*ABC Domestic T
05 2 0 06 2 0 07 2 0 08
elevision Distribution
2 0 0 9 2010
6, 000
A d -fu n ded Su bscri p t i on A l a car t e
)
On average every U.S. citizen
5,
$
(
m
Revenues fr
000
om online video look like coming
watches just over 4hours
s

e
4, 000
40minutes of television n
u
from premium/traditional TV content – not
e
v
3,
UGOV* (or long-tail)
000
R
e
2, 000
In 2006 7bn+ streams/downloads 1, 000
of premium and niche online TV
0 T o tal U S o n l i n e vi d e o r e ven u es
were consumed in the US
7, 000
2005 2006 200 7 2 0 08 2 0 09 2 01 0
6, 000
Pr em i u m T V M u s ic V ide os UG V M o vi es
In 2006 the US online tv market
)
5, 000
value was $660 million.
$
(
m
s

e
4, 000
n
u
e
UGOV* accounted for 47%
v
3, 000
R
e
2, 000
of all online video streams in
1, 000
US in 2006 (12.4bn streams)
0
2005 2006 200 7 2 0 08 2 0 09 2 01 0
Within a year of launch YouTube source : screen digest Pr em i u m T V M u s ic V ide os UG V M o vi es
had over 2bn video streams per
month
Sources : Teletrax internal research
*User Generated On-line Video Screen Digest : www.screendigest.com
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