Teletrax news
Contract Wins :
P e r s o n n e l N e w s
Teletrax has entered into a multi-year agreement with
Digital media industry veteran Donald M. Michels,
the Associated Press (AP) to track broadcast usage of its
video news content in real-time, on a story-specific basis
has been appointed Chief Technology Officer of Medialink
worldwide. The Teletrax service is a vital tool for the AP
Worldwide Incorporated. In addition to directing the
to monitor all use of its video – both licensed and
development, implementation and maintenance of Medialink’s
unlicensed – and helps the organization understand
what video customers are airing and when.
technology applications, Michels will be responsible for
continued enhancements of the Teletrax technology.
Teletrax announced that Millenia 3 Communications, a
company that customizes and electronically distributes
television, radio and online advertising for its clients is
Peter Winkler, former director in PricewaterhouseCoopers’
utilizing the Teletrax™ suite of broadcast verification
Entertainment & Media Advisory Practice, was appointed senior
services to monitor and track the television advertise- vice president and chief marketing officer of Teletrax.
ments for each of its clients, providing accurate market
and measurement data that enables the company to verify
the correct commercial airs at the scheduled time.
Lorelee Wiseman, former entertainment group director
of sales for Pathfire, a digital distribution and video asset
Teletrax announced that its contract with ABC Television
Network has been extended to include coverage across
management solutions company, was appointed director of sales
all 210 TV markets in the U.S. ABC Affiliate Marketing
for Teletrax on the West Coast.
utilizes Teletrax to electronically track the broadcast of
its on-air television show promotions.
Christopher Golden, former vice president and group
Teletrax announced three new direct response advertising
advertising director at The Hollywood Reporter, was named
clients -- media buying agencies RJ Palmer and Tower director of sales and business development on the East Coast.
Media, along with a marketing and advertising agency.
All will use the Teletrax™ suite of broadcast verification
services to monitor and track all broadcast, cable and
C. Bradley Hunt, former executive vice president and
satellite television airings of short- and long-form direct chief technology officer of the Motion Picture Association of
response programming.
America, joined the Teletrax board.
Teletrax announced a contract with CBS Television to
monitor usage of promotional content by its top broadcast
affiliates. As a result of this agreement, Teletrax is now
working with all four major U.S. broadcast television
networks including ABC Television Network, NBC
Universal and FOX Broadcasting Company.
Other Teletrax News :
Teletrax completed
the 210th U.S. Market,
here in Glendive
Teletrax formed a broad-ranging strategic marketing
Teletrax has steadily expanded its broadcast
partnership with advertising and media industry
intelligence service, and recently extended
authority Jack Myers and his company, Myers
Publishing, LLC. Key facets of the partnership will
its monitoring network to include all 210
include a series of senior-level media and entertainment
U.S. markets (DMAs) as well as increasing its
industry senior executive events ; thought leadership international channel coverage by an additional
white papers and surveys ; online advertising and mar-
12 percent.
keting; and other joint business development activities.
The first event, “Monetizing the Long Tail of Video
Teletrax moved the location of its London headquarters
Content,” will take place on September 18th at
to Covent Garden, the entertainment center of the British
Michael’s Restaurant in New York, and will feature
capital. The move is significant for the expansion of
Teletrax president Andy Nobbs, CBS Interactive COO
Teletrax sales and services, and allows for advancements
Patrick Keane, Veoh Networks CEO Steve Mitgang, and
to technical equipment such as state-of-the-art transmis-
TiVo CEO Tom Rogers.
sion antennae to enhance the monitoring of stations.
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