News & noteworthy
Digital Watermarking Alliance Update
The Digital Watermarking Alliance (DWA), founded to
promote and educate about the benefits of digital
watermarking technology and of which Teletrax is a
founding member, will host a Senate High-Tech
Taskforce Briefing on September 26th in Washington,
D.C. The DWA will use the event to brief Senate policy-
makers about the organization’s benefits, and highlight
significant policy themes such as Orphan Works or Fair Use.
The DWA will also co-host an event with the House
Congressional Entertainment Industries Caucus (CEIC),
chaired by Congresswoman Diane E. Watson (D-CA), on
November 15th in Los Angeles. The event, “Digital
Watermarking : Enabling Digital Media Commerce in 2008
and Beyond,” at Hollywood’s Roosevelt Hotel, is aimed at
New Digimarc Patent Proposes
increasing awareness of the commercial benefits of digi-
Solution for Protecting Copyrights
tal watermarking, and bringing together industry leaders
and influencers around the challenges and opportunities
Digimarc has received a patent for “Method For
associated with distributing digital content.
Monitoring Internet Dissemination Of Image, Video
And/Or Audio Files,” a solution that describes ways to
Medialink Launches Internet
determine whether entertainment content on Internet
sites contains digital watermarks, get associated owner-
Video Management Platform
ship information and links to associated web services,
and provide distribution reports to rights holders.
Medialink Worldwide Incorporated has announced the
launch of Mediaseed, a new Web-based content man-
Digimarc chairman/CEO Bruce Davis penned an opinion
agement platform that offers a digital suite of collabora-
piece for Billboard.biz in which he stated that DRM is not
tion, archiving, publishing, and evaluation features for
serving the copyright owners it is meant to protect, and
corporate marketing and communications professionals.
argued for the increased application of digital water-
marking systems.
Mediaseed will provide Web 2.0 technology and applica-
tions via its website (www.mediaseed.tv) to enhance
Medialink’s digital consulting capabilities and enable its
“This Year,
clients to prepare, distribute and track their rich media
marketing campaigns, public relations announcements
and public affairs programs.
Next Year”
According to the most recent installment of GroupM’s
PricewaterhouseCoopers
periodic “This Year, Next Year” advertising and market-
Global Entertainment
ing expenditures tracking study, TV remains the biggest
influence in the advertising marketplace.
and Media Outlook 2007-2011
According to PricewaterhouseCoopers Global
Deloitte & Touche’s
Entertainment and Media Outlook 2007-2011, the global
entertainment & media industry is experiencing sustained “State of the Media Democracy”
growth and will increase at a 6.4% compound annual
growth rate to $2 trillion in 2011.
A recent study titled, “State of the Media Democracy,” released by
Also to note from the study :
Deloitte & Touche's Technology, Media and Telecommunications practice
found that the "resilience of old media" remains a prominent feature
The TV network market rose 6.2% in 2006.
of the landscape. Ed Moran, director of product innovation, states that
The global television distribution market increased by
one of the main activities online is going to a television Web site. The
9.4% in 2006, an improvement compared with the
survey found that 46 percent of consumers do that regularly.
6.5% increase in 2005.
“Television is still a core activity," Moran said. "Even though we see
Globally, the television distribution market will increase the expected amounts of online, text messaging, cellphone use [and]
from $161 billion in 2006 to $251 billion in 2011. games—consumers are doing more things, but still watching television.
It is always on."
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