E N V I R O N M E N T
gains in cellular base station power that maximises uptime. Additionally, Then there’s the possibility of parlaying
efficiency and will result in a collective to ensure power availability, IT generic ICT capabilities into solutions
network OpEx of US$22 billion in 2013. administrators overprovision server energy. saleable to the market at large. Earlier this
“Although reducing power consumption year a market research study from The
provides good ecological credentials ‘HP Dynamic Power Capping’, introduced INSIGHT Research Corporation posited
for carriers and vendors alike, the real in November as part of the contractor’s that carriers and other providers in the
driver for improving power consumption Green Business Technology initiative, is global ICT industry could bring to bear
is financial,” asserts ABI Research vice designed to help users reallocate power an array of technologies and services to
president Stuart Carlaw. “It is imperative and cooling resources in the data centre by substantially improve the environment
that carriers do everything possible dynamically setting or ‘capping’ the power while generating over US$1 trillion in
to negate rising energy costs in an drawn by the servers. This eliminates the new revenue over the next five years.
environment where network traffic and need for over-provisioning by precisely According to ‘Communicating Green:
ARPUs are diverging.” identifying how much power is actually Telecommunications Value in Promoting
required to run each server and setting a Environmental Improvement, 2008-2013’,
Green fingers
limit based on that usage. by using existing networks and services,
carriers and other ICT providers can utilise
And it’s not just about keeping energy According to HP, when expanding the data green communications portfolios that
consumption in check. Going greener centre companies can increase the number mitigate the deleterious impacts that green
could pay mouth-watering dividends for of servers threefold, using the same power house gas (GHG) emissions, energy power
customers and suppliers alike. allocation and infrastructure. This allows consumption, and waste disposal have on
them to recover up to US$16 million in the environment.
Take data centres. Hewlett Packard CapEx for a 1 MW data centre. At the
points out that in traditional data centres, same time, users can also reduce ongoing INSIGHT Research’s study evaluated
businesses invest millions in CapEx to energy consumption by up to 25% and save the use of existing telecommunications
create a redundant power infrastructure nearly US$300,000 per year. technologies and services applied to five
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