web design
Searching for the right
answer to web design
Having a brilliantly designed website packed with great information does not guarantee it The search engine ethics initiatives are
will be visited. In this special feature we explain the importance of global search engines intended to keep out of Google search
and how to get the most out of them.
results the pages of spammer sites that
employ black hat SEO practices. The goal is
If you want your websites to become as
Returning to the betting example, let’s to promote only the sites that provide good
popular as possible, you must not ignore the
assume there was a way to increase the odds content. With this in mind Headleys
importance of global search engines such as of winning by picking your horses carefully. conforms to standard coding practices and
Google, Yahoo and MSN. Google is actually Search engine optimisation is similar to this. has SEO in mind in all stages of development
more important than the others because It’s making sure that the horses you select are of a site, starting from its conception.
it is the search engine site preferred by the more likely to win than selecting horses at SEO has to be considered not as an
majority of Internet users worldwide. random. The ultimate goal for many people afterthought, but as a critical part of
is to get that ‘Top 10’ ranking for a particular designing a website.
Many Internet users start looking for what
keyword or search terms.
they want by using search engine sites. If you
have a content site, usually more than 50% of
There are also the more
your visitors come to your site after having
technical details of the
searched for something on Google. So firstly
SEO activity such as:
you need to get listed.
l the importance of
‘Search engine submission’ refers to the act
the format of your site
of getting your website listed with search
page URLs;
engines. Another term for this is search
engine registration. Getting listed does not
l
problems caused by
mean that you will necessarily rank well
duplicated content;
for particular terms, however. It simply
l
means that the search engine knows
using RSS feeds and
your pages exist.
social bookmarking sites
to increase the exposure
Think of it as betting. Search engine
of your site;
submission is akin to your purchasing a
l
betting ticket. Having a ticket doesn’t mean
using sitemaps to make
you will win, but you must have a ticket to
search engines aware of
have any chance at all.
all your site content;
l
However, having your site pages listed in
increasing the
Google is not enough. When users search
relevance of your site
for something, pages from other sites may
pages by making links
appear before yours and users tend to click
to pages in other sites;
on pages that appear first in search engine
l
considerations about
results pages. Therefore, it is obvious that
non-English sites or sites
the more pages you have appearing first
of interest for users of
in Google search results pages, the more
specific regions, etc...
visitors you will get.
But how does Google decide which pages In the case of search engines, there are In essence, improving how your site
appear first? What can be done to make your certain practices used by some people to interacts with search engines greatly increases
site pages appear before other sites’ pages? gain elicit relevance in search engine results. the chance that the audience you seek can
This is a topic referred to as Search Engine These are known as black hat SEO find you.
Optimisation, or in short SEO. This starts practices, such as how spamdexing can
from the Google page rank algorithm, the harm your ranking (and ways of avoiding
Headley Brothers offers full web solutions.
factors which may influence it, to penalties
this) as well as injection attacks having more
For more information, please contact the
that your site may get for not being optimised
than just security implications – they can
web design team on 01233 623131.
to attract as many visitors as possible.
also be used to harm your rankings, again
through spamming.
8 headsup .
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