content
Dear Reader,
Diversity with a quality service
How to take positive steps to reducing
your company’s carbon footprint.
We are delighted to welcome you to the second
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issue of HeadsUp magazine.
Maximise marketing opportunities by
This is an exciting time for the print industry. Print
has never been more diverse; there is a vast range of
taking advantage of the benefi ts offered
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printing options and opportunities available to our
by combining digital and litho printing.
customers, who are increasingly looking for creative
ways to tailor their products for the individual. As
Boost advertising revenue and make an
we examine in this issue, there are many important
impact by incorporating a bellyband into
factors to consider when sourcing a printer. We
your next publication.
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recognise that publishers require more than just ink
on paper from their print supplier – they increasingly
require that ‘added value’ service; web to print
Should cheap print be the main
solutions, mailing and fulfi llment services, and design
consideration when looking for
and web design. It is all about offering those extra a print supplier?
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services that will streamline a publisher’s pre-media
and production process, boost their advertising
The icing on the cake – how fi nishing
revenue, or enhance their product.
can make all the difference.
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We also examine the issue of carbon footprint,
looking at how best yours can be measured, and
the ways in which you can reduce your emissions.
Great web design is only a part of a
We look at the benefi ts of integrating litho and
successful website – putting in place the
digital printing techniques within one publication,
right search engine optimisation can make
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with a view to creating highly targeted and bespoke
the difference between success or failure.
marketing and advertising solutions for your client
base. There is news too, about HeadStart, Headley’s
online fi le delivery service. A truly automated
HeadsUp interviews Andy Owden,
production system, HeadStart has proven to be a
Works Manager at Headley Brothers.
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vital tool in maximising speed and effi ciency within
the pre-media process.
Make your printed material stand out by
The launch of the fi rst issue of HeadsUp received incorporating one of the many folding
some very positive response, and we were delighted
options available.
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that so many of you felt compelled to send us your
thoughts and comments. If you have any feedback
to give us about this issue, or if you would like to
Decrease stress levels and take control
nominate someone for a free-of-charge subscription,
of your production workfl ow by using
please email: julia.inshaw@headley.co.uk.
HeadStart – Headley’s online fi le
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delivery service.
We hope you fi nd this issue of HeadsUp an
enjoyable read and we look forward to continuing
to work with you this coming year.
Roger Pitt
Managing Director
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