added value
Banding together
Take advantage
of a customised,
Continuing our series into how added value bellyband around a magazine, forces the
stress-free
printed items can be incorporated into your reader to interact with that advertiser’s
title to maximise impact and boost advertising message. The bellyband must either be
revenue, we take a look at bellybands. removed in order for the reader to access
Christmas
the magazine, or in the case of a tipped-in
The end of the year is a busy time, especially
A bellyband can certainly be a prominent bellyband, the reader will be lead to open
within the print and publishing industries.
advertising tool. They do not take-up printed the magazine at the pages into which the
There are deadlines to be met, and seemingly
space, yet ensure maximum exposure for an bellyband is tipped-in.
less important jobs can fall by the wayside
advertiser wishing to draw attention to their
such as those corporate Christmas cards,
product or service. An advertiser has to work very hard on their
wall planners and calendars that you meant
visual approach to make sure its on-the-page
to start organising in August!
message captures the reader straightaway.
A bellyband is one of the few tools that
Headley Brothers can make Christmas
guarantees that the reader will interact with
2008 less stressful by reducing the time and
that advertisement as it is almost impossible
effort it takes to organise and produce your
for them to ignore it.
corporate Christmas literature. Using our
image customisation software and web-to-
You can either produce a generic bellyband
print facility, ordering and producing your
or one that is customised for each recipient
Christmas cards has never been easier. Just
– perhaps incorporating a person’s name
select the images you require from our
spelled out within a graphic. Bellybands can
extensive library (or provide your own), send
be applied horizontally, vertically or
us your database, and we can produce high-
diagonally; tipped-in or straight around; they
quality, personalised Christmas cards quickly
Whether a bellyband is affi xed straight around can be die-cut, laminated, varnished, include
and cost-effectively.
the magazine or tipped-in to an advertiser’s tip-ons, be perforated… in fact the only
double-page spread, the existence of a limitation is imagination!
Similarly, we can print your wall planners,
your 2009 company calendar, or any other
Headley Brothers is able to offer a variety of add-on services and if you are considering
printed item that you might wish to send
running a bellyband, here is some production information to get you started:
your customers to wish them a happy
Minimum & Maximum Depths Process
Christmas and New Year!
We would recommend a minimum depth Bellybands are applied by hand using
of 80-100mm. low-tack glue dots. Since handwork is
For more information on this, or any of our
involved, it is important to note that extra
digital print services, please contact Will
Overlaps
time would need to be allowed for in
Inshaw, Digital Manager on 01233 623131
For a wrap-around bellyband, you will need
the schedule in order to accommodate
or will.inshaw@headley.co.uk.
to allow for an extra 50-100mm overlap for
the bellyband to be affi xed.
the inclusion of a bellyband. Please always
discuss your schedule with your
For a tipped-in bellyband, you will need to
production contact.
allow for one extra 80mm ‘fl ap’ at each
end of the bellyband, which would tip-in
Positional Guides
to each page.
A publisher would need to provide a
positional guide to demonstrate in what
Allowances for Spine
position on the magazine they would like
When calculating the width of your
the bellyband placed.
bellyband, you must make an allowance for
spine width. So for example, for a bellyband
Perfect Bound & Stitched Publications
that will wrap around an A4, perfect
A bellyband can be incorporated within
bound publication with a 3mm spine width,
perfect bound or stitched publications.
the bellyband will need to be a width of
Loose Inserts & Bellybands
210mm (OFC) + 210mm (OBC) + 3mm
Loose inserts can be incorporated
(spine) + 100mm (overlap).
within a magazine that will have a
Paper Stock bellyband applied. Any inserts will need
We would recommend that you use to be pre-inserted, and so please always
a minimum of 130gsm stock, and a discuss this with your production
maximum of 170gsm. contact in advance.
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