Consumer power can work, and so can the power of those determined to consume less or consume in a smarter way. And the choices you make about what you consume will eventually fi lter through to affect business and industry. You are one individual, but the decisions you make allow you to wield power on a wider stage. If products are made to last, do not replace them. If they are not, do not buy them – and tell the manufacturer why you are choosing something else.