STADIUM DEVELOPMENT NEWS
QPR ENHANCE STADIUM
WITH ADI LED SCREEN & SCOREBOARD SOLUTION
UK football's leading LED screen supplier, The ADI Group, have provided an LED screen and “digiSCORE” LED
scoreboard solution for Championship club Queens Park Rangers (QPR). Both the screen and the scoreboard were
installed during the close season and were used for the first time in QPR's opening campaign win against Barnsley.
contextual environment than solely matchday
T
he contract has seen ADI install
a 30m
2
Virtuality LED screen
entertainment. As promotional “reach” has been
on top of the School End Stand
revolutionised by technologies such as mobile
as well as a 6.5m
2
digiSCORE scoreboard
phones and broadband internet, so LED screens
at the other end of the stadium above the
have become more valuable as an integral tool
goal at the Loft End. QPR are the first
in a wider communication strategy.
club to install the digiSCORE system, a
As at other stadia, the ADI screen and
customisable solution from ADI that
scoreboard will greatly enhance the matchday
delivers all of the benefits of full colour
experience, whilst also enabling the club and
LED screen technology in a scoreboard
their partners to communicate effectively
format.
with fans. We look forward to working
Queens Park Rangers are the latest in a also features a fully customisable match clock. the market is second to none and the digiSCORE
closely with QPR to ensure that they exact
long line of football clubs to take delivery of The ability to instantly and easily playout full product is further evidence of our commitment to
maximum value from their investment.” FSA
LED screen technology from ADI, who are screen video also allows for commercialisation innovation within the football industry.
the leading supplier to UK football. The of the scoreboard, with sponsors' messages and “QPR are clearly a club with great ambition,
The ADI Group
technology will greatly enhance the matchday advertising opportunities available to the club. not just on the field but also in their
Oliver Brindley
experience for QPR fans, showing live Virtuality LED Screen commitment to their fans. They have recognised
Tel: 07866 608867
coverage of each home match and instant Loftus Road will, for the first time, be the appeal for LED screens in a broader
Email: oliver.brindley@theadigroup.com
replays of key match events, as well as home to a giant LED screen, courtesy of a
provide an important medium for pre-match 30m2 Virtuality screen on top of the School
entertainment. For the club the screen will act End Stand. The screen shows live coverage
as a communication tool, allowing them to of each QPR home match, taking a feed from
easily broadcast club messages and to use as the 3-camera coverage provided by Sky.
part of their broader communication strategy. In addition to the installation of the
Not just Premiership screen, ADI have also signed a maintenance
As a still comparatively new technology, contract with QPR, to service and operate the
LED screens used to be seen as an expensive screen for the next three years.
luxury. Having become a popular addition to Virtuality is the most popular LED screen
Premier League stadia, the trend has been in UK football, with installations over the
slow to filter lower down the leagues, for last two years at Aston Villa, West Ham,
obvious financial reasons. Everton, Portsmouth, Colchester, Preston,
Since launch in 2006, ADI's latest Virtuality Wycombe and QPR.
LED screen technology has quickly become Comment
the Premier League's leading screen, and now QPR Deputy Managing Director Ali
ADI are replicating this in non-Premier League Russell says, “We are delighted to begin the
clubs. They have been instrumental in new season with a brand new LED screen and
establishing the technology with a number of replacement scoreboard. These are just part of
contracts with Clubs in The Championship and an overall improvement plan for Loftus Road
First Division and now account for over half of as we seek to push for promotion and
the stadium LED screens in these divisions. establish QPR as a leading UK club.
digiSCORE “The new screen looks fantastic and has
QPR are the first club to take delivery of the already been warmly received by our fans.
latest ADI stadium LED product, digiSCORE. The digiSCORE scoreboard is a huge
digiSCORE brings full colour Virtuality LED improvement on our previous ageing
technology to the scoreboard environment. Key scoreboard and we are proud to be
to the success of digiSCORE is the custom- pioneering this technology in the league.
built software interface, allowing for quick, “The club's board first investigated LED
simple and customisable control of content. screens towards the end of 2007; after
ADI have designed the operating software researching the market and the options
in-house, meaning that it can constantly be available, it quickly became clear that ADI
developed and can be easily customised to fulfil were the natural choice with their ability to
any special requirements a customer may have. provide a complete solution as manufacturer,
Key elements are the simplicity and flexibility integrator, content provider and operator.”
of the software - anyone can learn to use it in a Robin Currie, Sales Manager at ADI,
matter of minutes and it recognises multiple file commented: “ADI are proud to partner QPR as
formats, enabling it to play out virtually any their screen supplier and operator. This contract
video or picture format. Content can be further cements ADI's position as the UK's
previewed and played out “on-the-fly” and it leading stadium LED integrator; our experience in
September/October 2008 | FOOTBALL & SPORTS ARENA | 27
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