NEWS REVIEW
THE IMPORTANCE OF CASH FLOW
As the current adverse economic climate bites
into revenue streams Belmont Finance examines
just how important it is to maintain cash flow.
not have the expertise to deal with this on a day to day basis.” Belmont has an
W
e have no idea how long the current economic cycle may
last some pundits predict we will be in a credit crisis for 2
in house team of well trained credit controllers ready to follow up on arrears
- 3 years during which we will experience a definate
on behalf of clients and, at the back end, a Debt Recovery Operation (Revenue
recession. Others claim a recession is already under way and we can
Collection Services) will take over when basic Credit Control has not been
expect to see higher prices and less disposable income leading to a cutback
effective. “What we have achieved for many clients has been quite
in expenditure in most households. Of course, we have been here before
outstanding” comments Howard “As much as 65% of arrears has been
and the leisure Industry has weathered the storm but, what is different
recovered for some clients”.
this time is the fear of a world wide recession leading to less production,
Belmont strive to provide a complete service across the whole spectrum of
more company failures and greater unemployment.
financial management offering unique bespoke services to clients, “ We
Without doubt unemployment presents the greater challenge as household
believe in providing the type of service to suit the clients needs rather than
income is drastically reduced and expenditure is restricted to life essentials,
what is easiest to provide” states Howard “ Our purpose is to improve financial
resulting in less ( if any) to spend on leisure activity. Of course this may be a
retention and profitability for our clients via our unique systems and
'worst case scenario' but we are already seeing a cutback in consumer spending
expertise”.
and there is worse to come and we are left wondering how this might affect
Belmont offer a free consultation service to readers of Football & Sports
leisure expenditure and what will this mean.
Arena and have extended this to visitors to their stand 2120 at LIW Birmingham,
Reduction in consumer expenditure results in less income for businesses
also an additional promotion is included consisting of FREE DIRECT DEBIT
and less cash to pay for essential running costs, putting added pressure on the
COLLECTION for a limited period if this service is required. FSA
business. Before this point is reached it is essential to examine the importance
of cash flow to the business and how that is being effected and what can be
For further information contact Sharon Cordingley on 01932 753218.
done to maintain the necessary level of cash required. Making cuts in
Email; sharon@belmont-finance.co.uk
unessential expenditure will aid cash and improve profitability. It is always
surprising, when forced to focus on expenditure, how we can usually identify
areas where cut backs can be made without effecting operations, productivity
or service.
However, maintaining cash sales is the ultimate answer to healthy cash
flow. Cash is always king and every effort needs to be made to ensure focus is
maintained in maximising cash revenue. Belmont Finance recommend
analysing this part of every business by reviewing procedures to see if a regular
retained income strategy should be implemented, thereby ensuring a continual
guaranteed cash flow, a service Belmont has been operating successfully for its
clients for 14 years. “A planned cash income strategy is essential for every
business” says David Howard C.E.O. of Belmont Finance “It ensures financial
commitments can be met on time and helps maintain a profitable bottom line”.
Specialist in Revenue
Another area of prudent cash management is 'arrears management'
“maintaining effective credit control is also essential” says Howard “Many
Receivables Management
businesses seem to pay little attention to this discipline maybe because they do
Your cost effective outsourcing partner for regular or
irregular payment collections
• Direct Debit Bureau
• Consumer Regulated Agreements
• Arrears Management & Debt Collection
• Online Member Status in realtime
• Management System with Multi booking facility
“We take the hassle of out of collections”
14 years of excellence
Telephone: 0870 458 6962
Email: sharon@belmont-finance.co.uk
www.belmontleisuresolutions.co.uk
September/October 2008 | FOOTBALL & SPORTS ARENA | 17
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