NEWS REVIEW
SERVEBASE PUTS
CALLAWAY GOLF CLUB ON-LINE TO SUCCESS
Callaway Golf Club is renowned for thinking outside the box; it
was this that led them to choose an on-line solution from Servebase.
A
s any good on-line retailer will know, consumers are growing
wary of entering card details onto websites for fear of fraud;
and what could be more off putting for them than to be
diverted to another website in order to pay.
Callaway Golf Club, the worlds leading manufacturer of golfing woods and
irons made their name by breaking out of the industry mould. 25 years of
experience told them that to be the best is to be different; it was this way of
thinking that led them to request a payment page from Servebase that was not
out of the box but customised to mirror the look and feel of their website. This
means that the shopper is not made to feel like they have been diverted;
therefore they are not frightened from making that final step of paying for their
goods on-line. The Club did not want their customers to see the payment software specialists serves a client base of more than 1,500, processing over
service provider's logo on the payment screen; instead they wanted the £8bn of transactions per annum. FSA
customer to feel within the comfort zone of the Callaway Golf Club website. To find out more about Servebase:
The Servebase software has been built using the latest Microsoft
www.servebase.com or telephone sales: (0870) 333 6363
technologies to ensure it is both reliable and easy to maintain. To make sure To find out more about Calloway Golf Club:
that the payment process was secure, they also opted to check the AVS/CV2
www.callawaygolf.com
detail, the cards registered address and 3 digit code.
“We are delighted that the prestigious golf club brand Callaway Golf have
chosen Servebase”, said Richard Renwick-Forster, Business Development
Manager for Servebase Global Card Solutions.
Servebase Global Card Solutions is a provider of EFTPOS and Card
Processing Software. Founded in 1986, the Servebase team of more than sixty
September/October 2008 | FOOTBALL & SPORTS ARENA | 13
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