PW SEPT08 P32-33.qxd 8/18/08 2:07 pm Page 32
Park Profile
www.parkworld-online.com
Castle Watch (2)
Carousel (3)
The entrance to the new area (MAP REFERENCE 1)
1
5
Magic Castle
Family fun at Happy Valley
To celebrate its 10th anniversary, Mainland China’s most Golden Horse, a Baby
popular amusement park opened a brand new RMB 200 Coaster by SBL, a
million (Euro.03119m/$29m) family area at the start of the year. collection of smaller attractions
Best described as a park within a park, the Magic Castle at from Zamperla Suzhou, an
Happy Valley in Shenzhen, Guangdong Province, covers interactive theatre by Alterface, a
40,00 square metres and features over 20 new attractions fantasy-themed playground, plus interactive
features like Little Builder and Fire Station, both
T
he new area is hosted by Happy Valley mascots Huan Huan and of which were built-in house by OCT. Cooling guests
Lee Lee, a pair of cartoon ants, and located immediately to the down in the heat is Jungle Water Fight, 3DBA/Preston & Barbieri’s
right of the main park entrance. Attractions are split across three most-elaborate Splash Battle installation to date, with theming by
themed sub sections – Fancy Island, Magic Wood and the Magic Falcon’s Treehouse.
Castle. Since it opened, the Magic Castle has contributed to overall increase
More than 60% of the attractions at the Magic Castle are in park attendance, with 65,000 extra guests coming in the first three
undercover, including a Christmas-themed dark ride by the Sally months alone, half of them are children under 15 or adults over 35.
Corporation (the first of three North Pole Adventure rides for Happy This generated an extra RMB 8.3 million in revenue, representing a
Valley parent company OCT), a 4D Cinema by Kraftwerk/3DBA and growth rate of 12.9% compared to the same time last year. If this trend
the daily Four Season Carnival Parade in the Dome Theatre. continues, Happy Valley seems well poised to exceed 3.5 million guests
Other key rides and attractions include the Wild Elfin rooftop spinning by the end of 2008, beating last year’s total of 3.2 million.
coaster, Castle Watch monorail and a double-deck carousel, all by
www.happyvalley.com.cn
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SEPTEMBER 2008
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