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Show Review
www.parkworld-online.com
TiLEZone Poland
The TiLE (Trends in Leisure and Entertainment) conference makes a comeback of sorts this month with
a two-day event addressing how to create and market attractions in Poland and Central Europe. This, the second
TiLEZone Poland event, takes place in the city of Lódz on Tuesday and Wednesday, September 23/24
A former industrial city, Lódz is fast becoming
0945: Attractions and Developments 1205: Funding of Large-scale Capital
a centre for culture and entertainment, with
Throughout The World. A panel comprising Alex Projects in Poland. A case study of a major new
new tourist and entertainment attractions
Lemmens of BRC Imagination Arts, Jeroen Nijpels of development in Warsaw.
being developed all the time. Indeed, the old
the JN Entertainment & Leisure Consultancy and
industrial quarter has been converted into an
Marek Pisarski will discuss how ideas from around
After lunch there will be a workshop session
examining how to project manage an attraction from
art, exhibition, entertainment and shopping
the world can be integrated into attractions in
Central Europe.
the initial idea through to opening, while in the
district called Manufaktura. Famous also for
evening a TiLEzone Party will take place at
its film school, Lódz is often called "the city 1030: Natural History Museum London. Manufaktura.
of four cultures" because of the Polish,
Mike Sarna, head of interpretation, will discuss
Jewish, Russian and German communities
some of the museum’s exhibitions, including WEDNESDAY, SEPTEMBER 24
that live there. Here’s a run-down of what
Amazing Butterflies, The Vault, Ice Station Antartica
delegates can expect at the second TiLEZone
and Dino Jaws, highlighting ways experiences can On the second day, there will be presentations
Poland:
be tailored to any audience or museum. from attractions and developers of new attractions
in the Lódz region. Speakers from the first day, and
1115: The Tender Process for Science
possibly others, will be invited to contribute their
TUESDAY, SEPTEMBER 23
Centres and Leisure Attractions in Central
thoughts and comments.
Europe. With Jan Burgmans from Bruns in The
0930-0945: Welcome and Opening Remarks
Netherlands.
TiLEZone Poland takes place at Lódz City Hall.
Including contributions from tthe City of Lodz, Marek
Pisarski from Park Minatur/Atrakcje magazine and 1140: Manufaktura and Other Projects in
Another TiLEZone is planned for the spring in
Richard Curtis of TiLE organiser Andrich Poland. With Joao Xavier, director of property
London. For more details, or to book your place at
International. management for Apsys Polska.
the event in Lódz, see www.tileweb.org
LIW 2008
LIW 2008, incorporating Sports Development Week and co-located with the National Licensed
Business Show, will be held at the NEC in Birmingham from Tuesday to Thursday, September 23
to 25. Free entry is available by pre-registering at www.liw.co.uk
Leisure Industry Week (LIW) takes
place this September – just one week
ahead of Euro Attractions Show in
Attractions Industry Forum
Munich – and organisers are
Visitors to LIW will be able to enjoy three days of free Fiona McDonald Joyce from The Russell Partnership and
promising a number of new features to seminars at the Attractions Industry Forum. Here’s the Lee Edwards of Merlin Entertainments.
interest operators of parks and schedule, correct at the time of going to press:
attractions from across the UK
1200-1245: Marketing the Disney Experience
TUESDAY, SEPTEMBER 23 to Europeans. This keynote comes from Federico
Suppliers of “hard rides” and traditional
Gonzalez, senior vice-president of marketing for
park equipment have been few and far
10.45-11.45: Retail Therapy. Lorraine Moor of Disneyland Resort Paris.
between at LIW in recent years, but three
English Heritage, Chris Belcher of Green Room Retail
new display areas, focusing on coin-
and Mark Ellis from Twycross Zoo will explain how visitor 1400-1500: Mystery Shopping. Speakers: Jonathan
attractions can maximise merchandising. Winchester, Shopper Anonymous and Tim Rollings,
operated games and machines, go-karts
Fishers Farm Park.
and outdoor play products, have been
1200-1300: Experience is King! Marilyn Scott of
included for 2008. the Lightbox Museum, Tony Sefton from Vision XS and 1500-1600: Marketing Magic. Learn the strategies
Repeated as part of the event for a third Duncan Phillips, DP Associates (ex-Gulliver’s), will used by Colin Samways of Cadbury World, Nuala
year will be the free Attractions Industry
discuss providing the best experience possible for your Hopkins, Alton Towers, and Chris Webster from Woburn
Forum programme, where Disneyland Resort
target market. Safari Park.
Paris’ vice-president of marketing Federico
Gonzalez will present a keynote address on
1400-1500: Interactive Attractions. Speakers THURSDAY, SEPTEMBER 25
the second day (Wednesday). See the panel
include Kevin Williams, consultant, Terry Monkton of
opposite for more highlights.
Simworx and Ben Smith from Red Star Studios. 1130-1230: Amusement Ride Health and
Safety Update. Incorporating the launch of the latest
Readers should note there will be no LIW
1515-1615: Building Profits out of Season. Stuart ADIPS publication, Advice on Inspection. Speakers
Party this year at Drayton Manor. BALPPA,
Beare from Tulleys Farm, Ed Pawley of Drayton Manor include ADIPS’ Geoff Robson and Richard Barnes and
however, is still backing the event, which and Crealy’s Angela Wright discuss winter openings. Barry Baker from the Health & Safety Executive.
should also prove attractive to operators of
a number of smaller
WEDNESDAY, SEPTEMBER 24 On Thursday, the National Farm Attractions
attractions such as
Network (NFAN) will also stage a series of workshops.
farm parks and play
1045-1145: Eat, Drink and be …Healthy! A look
centres.
at how attractions can include healthy options in their For a full, up-to-date seminar programme, visit the
f&b offering. Speakers include with David Russell and LIW website: ww.liw.co.uk
SEPTEMBER 2008
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