Business Franchise Directory of Franchises 2008/9
An introduction
to franchising
By Brian Smart, bfa director general
WELCOME TO the Business Franchise Directory NatWest/bfa UK Franchise Survey. This survey also
of Franchises 2008, produced in collaboration showed that the contribution franchising makes
with the British Franchise Association (bfa) – the towards the UK economy continues to grow and is
only voluntary independent accreditation body for currently estimated to be around £12.4 billion.
franchising in the UK. When you join a franchise network and become
The bfa is the guardian of ethics and standards a franchisee, you will pay an initial fee to establish
in the UK franchise industry and accredits your business using the brand and format of your
businesses involved in franchising franchisor. You will pay continuing fees
according to a strict set of standards. for the support that will keep you in
This Directory brings together business, earning profits on the trade
information about all the franchise that you do and building a capital
companies that have had their asset that you
business procedures scrutinised can resell.
by the bfa and have passed the The ability to build goodwill into
necessary checks to become full a business that can then be resold
members, associate members, is the key to the difference between
provisionally listed members or a business format franchise and a
affiliate advisors of the organisation. so-called ‘business opportunity’. With
This Directory only features one you are buying into an ongoing
businesses that have been accredited concern, where you can make a profit
by the bfa. while you are trading and then realise
Business format franchising is a a capital gain when you come to sell
means of starting and running your the franchise business. The other
own business with a potentially high gives you the rights to sell a product
success rate – providing you choose or service with little or no back-up
a good franchise in the first place. support, and when it comes time to
One of the reasons franchising works so well as a wind up your business there is nothing to sell on.
method of running a business is because you, the The UK franchise industry currently comprises
franchisee, operate under an established brand and 809 business brands, so how do you choose the right
use a proven business system provided by your franchise for you from so many available? Research is
franchisor. the key, and this Directory aims to help you by putting
A good franchise will offer you a proven business the information you need at your fingertips.
format with the initial and continuing support that In addition to giving details of all members of the
you will need to make the business successful. You bfa, this booklet offers some general guidance and
operate your business under the brand established advice on becoming a franchisee.
by your franchisor, using the business system they There are questions to be asked of both yourself
have developed and proven in the marketplace. and the franchise companies you are considering
Franchising regularly proves more successful than joining, and you will need to find out the answers
other methods of running a small business, with before taking the plunge. Some suggestions on what
91% of franchisees operating in the UK saying to look out for are outlined in the first few sections
that they were profitable, according to the 2008 of this Directory. After you have researched potential
07
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