Business Franchise Directory of Franchises 2008/9
The greater good
The British Franchise Association’s activities are for the greater good of franchising
ONE OF the main functions of the British Franchiseable: All members of the bfa will have
Franchise Association (bfa) is to help potential proven they have the means to transfer their know-
franchisees recognise ‘the good, the bad, and the how to a new operator at arm’s length. Most will
ugly’ among the thousands of franchise brands in have done so at their own risk through at least one
the UK. The Association aims to help businesses managed pilot franchise operation.
involved in franchising secure their position
among the ‘good’ operators. Ethical: The bfa has joined with its sister bodies
This work is not just a philanthropic exercise in Europe to devise a new and expanded code of
for reputable and responsible franchisors. It ethics, to which all members commit to adhere.
makes good commercial sense. The ability of The code requires
franchisors to attract potential franchisees to standards of
invest in their systems depends crucially on conduct in
their own reputation, and on the reputation of advertising
franchising in general. for franchisees
It was for these reasons that in 1977, the and in
major franchising companies in the UK decided
to set up their own association, the bfa, to act
in the interests of the industry as a whole by
assessing and accrediting franchise businesses.
Companies that meet bfa criteria for the
structure of a franchise business, the terms of
the contract between franchisor and franchisee,
the testing of the system and its success
as a franchise, can become members of the
Association. The bfa also accredits professional
advisors including solicitors, accountants,
banks, franchise consultants and publications,
all of which offer specialist advice and services
to the franchise industry.
In the early days of the industry, franchising
activity was concentrated in a limited number
of markets – predominantly fast food, motor
distribution and hotels – with a degree of
uniformity in each section’s structure and
operation. As you can see from this guide, at
least 50 different business sectors are now
represented in the industry, from insurance
services, hairdressing, print and design, to video
rental and even roof fixing. Each business has its
own variety of characteristics and its own pitfalls.
Against this changing backdrop, the bfa has
developed standards to ensure that potential
franchisees can continue to give credence to
bfa accreditation.
The bfa demands that all business format
franchise brands meet the following four general
objectives in order to become members:
Viable:All members of the bfa will have proved
in the marketplace that their product or service
is saleable. Furthermore, it must be saleable at a
profit that will support a franchise network.
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