SGBGolf_July08_p26_28 12/6/08 14:28 Page 28
Custom fitting
Snake Eyes Wilson Staff
Wilson Staff has
set up its own
fitting room at
The Belfry to
offer golfers the
chance to find
the set of clubs
that suits their
game and take
it onto another
level at one of
All Snake Eyes clubs come with full custom fitting options that enable every retailer to the world’s most
be at the forefront of this expanding sector of the market. famous golfing
Highly technical is the theme for Snake Eyes Custom as all models are packed with destinations.
the latest R&D and technology. PUREd Aldila NV shafts power the Viper Ti Tour drivers The fitting
which are plasma welded for ultimate energy transfer and have three-weight technology room, situated
for customising ball flight. The 675 forged iron range are made from grain forged 1035 close to the pro shop at the famous Ryder Cup course, incorporates the proven Wilson
carbon steel, come in a combo of models that can be custom selected – Blade, Cavity Staff custom fitting system that matches clubs to height, strength, clubhead speed and
and Extra Cavity for personal choice, then are fitted with the TT Black Gold Frequency individual swing characteristics using a combination Vector Launch monitor and the
Tuned shafts that bring tight frequency matching to the model for performance control. experience of Tech reps like Malcolm Thorniley.
There are more models in the range, but the real story is in the custom fitting service. “Golfers of all standards are recognising that getting custom-fitted will help them hit
A limited distribution through selected and trained PGA Professionals and retail shops better shots and maximise the enjoyment they get from their game,” said Rick
ensures maximum customer satisfaction when they receive their custom clubs as all Hazelden, UK Brand Manager for Wilson Golf. “Where better to allow golfers to
Snake Eyes Custom are hand assembled to order by the Golfsmith Europe team who are experiment with different club set ups, than at the home of the PGA National Training
based in St Ives, Cambridge. Academy?”
www.snakeeyescustom.com www.wilsonstaff.com
Benross Mizuno TaylorMade
Benross stockists Mizuno have three national custom-fitting centres at Stacked with heads, shafts and grips, TaylorMade’s
can take demo Pachesham, Wrexham and Cumbernauld, plus European SelectFit
packs which centres in Paris and Munich. Customers will book a System is a
include a session here through their local retailer or stockist, who pioneering
good can decide whether or not to charge for the process. custom driver
selection of These centres keep the personal touch, with Mizuno’s and iron
demo irons experts giving friendly quality advice. fitting system
(men’s, Other Mizuno fitting takes place on a regional level, at that allows
ladies’, upright the many so-called Trial Centres – pro shops and retail golfers test
and flat lies, and outlets authorised by the local Mizuno rep. hundreds of
long and short lengths); Once the custom-fitting process has taken place, the head and
drivers (men’s and ladies’ in two findings from both regional and national centres is sent shaft
lofts); fairway woods (men’s and ladies’ plus through to Mizuno's custom assembly line in combinations
MAX lofts); and hybrids (men’s and ladies’). Cumbernauld. Here they produce equipment customised in order to
They also operate a Demo Day for shaft type, length, lie angle, loft and grips based on find a
programme, listed on the website, which are the recommendations of our network of Mizuno National perfectly
attended by reps who have a larger Fitting Centres and local club fitters. matched
assortment of demo equipment. golf.mizunoeurope.com driver and set
The Benross fitting centre is at Sandown of irons to fit his or her swing dynamics. A quick locking
Park in Surrey, and this is where all the mechanism allows a configuration to be securely set up
custom build equipment is assembled. They almost instantly.
offer seven iron shafts as custom build options TaylorMade has over 200 iron carts and 50 metalwood
including Project X and Dynamic Gold; five carts across Europe. These carts are based at accounts
custom build wood shaft options including the across Europe who are specialists in custom fitting.
latest Grafalloy and Aldila offerings; and three Consumers can pre-book an appointment with the golf
custom build hybrid shaft options. professional at that club and benefit from his or her
www.benrossgolf.com expertise to get fitted for the right equipment.
TaylorMade has been committed to providing solutions
to optimise launch conditions, especially since the
introduction of Movable Weight Technology™. A proper
fit is one of the keys to optimise launch conditions.
www.taylormadegolf.com
28 JULY 2008 - SGB GOLF
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36