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FlightScope
to develop excessive spin, so we’ll then focus on
What can FlightScope do?
Consistent
optimising the launch angle. We’ll start with the head I think the average club golfer is increasingly
and its loft, and also aim to create a better efficiency accepting of custom-fitting, but where some are still
between clubhead speed and ball speed. Then we’ll
The FlightScope can accurately measure:
sceptical is that they don’t believe they are consistent
• Carry distance
look at shafts, and kick points to create maximum enough warrant being custom fitted.
• Ball velocity for the entire launch
carry with maximum roll. We’re looking to get the ball My view on that is that the club golfer is more
• Ball launch speed
to land ‘on a concrete highway’, but without
• Ball back and side spin
consistent than he or she thinks. The player who
minimising carry through the air.
• Maximum height of flight
hooks one shot, slices the next and skies the third is
This part is dependent not just on the golfer’s
• 3D Flight path
inconsistent only because he is trying to do
technique but also on what type of course they
• Clubhead speed
something different on each swing, because of the
generally play. For a links golfer, roll is more import:
• Elevation angle along entire trajectory
previous shot. In fact, if they left their swing alone
for the parkland player picking his way around
• Drag coefficient
and just hit the ball, they’d find they are more
heather, it’s more on the carry.
• Horizontal launch angle
consistent than they think.
As the session unfolds we’ll use components from
Visit www.flightscope.com
Of course, that consistency may be a repeating
the Nike 360 fitting cart, the TaylorMade SelectFit slice. If that’s the case we will first look at how much
and the Callaway i-MIX system, plus cart. If the difference we can make with the club. We’re not
customer has a budget that does not run to these premium brands, we’ll fit to his there to give swing thoughts; we’re there to give people a club that suits their swing. If
budget as best we can from some of the lower price-point brands we stock. the slice is very bad, we’ll then explain where it comes from and how they need to fix
it… and how doing so might affect the
Ease of use fitting.
What impresses the customer – and, in
fact us – about FlightScope is its ease of Stimulate your business
use. It’s a very simple and clear thing to The bottom line is that using this sort
relate data back to the consumer. The of technology is a great way of getting
clarity of the graphics means that (1) the people to come to see you. It allows you
customer can see the numbers and (2) he to make use of your specialised
can visually see the difference in his shot knowledge. You can also use FlightScope
pattern. When you ally that to the fact he for teaching as it records swing path,
can see the real ball flight too, you have a point of release of the shaft, and angle of
very credible and powerful tool. attack into the ball. This is a system that
The other thing FlightScope enables us gives you a lot that you can’t see in the
to do is clear up misconceptions. Most swing.
people think they hit the ball further than I also believe that now is the time for
they do, and are surprised by the club pros and retailers to get into
readings. The other big one is that ‘the sophisticated custom-fitting. Companies
less loft on the face the lower the ball can’t do much more with the heads now
flight’. We can prove otherwise by altering and are starting to bring clubs out in
kick points and shafts. When people see component form. With the public’s
this with their own eyes, on such FlightScope’s latest innovation is Video Integration, which allows the user to record a interest in individual expert fitting on the
sophisticated technology, they have to video clip of the player hitting a shot, which can be integrated with the usual 3D rise, this sort of service can only stimulate
change their opinion. tracking data of the golf shot. your business.
By displaying an indepth analysis of a series of shots, FlightScope reveals shot The world’s first 3D Golf Tracking Radar, FlightScope made its public debut on the
patterns to the golfer in an instant. 8th of October 2001 at the PGA Tour in Florida.
SGB GOLF - JULY 2008 19
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