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Custom fitting
The personal touch
With the innovating golf companies nudging legal boundaries and unable to develop clubhead design
much further, designers are increasingly turning their attention to the twin areas of customising and
adjustability. Here, a series of companies reveal the custom-fitting programmes that are making them
increasingly able to cater to the individual.
FlightScope Kudu Nike Golf
This is an innovative compact indoor/outdoor radar powered ball flight monitor system The complete Nike Golf 360°
which, unlike camera based products, measures true 3D data ball spin, delivering Fitting System allows golfers
unparalleled information in assisting golfers to understand more about what happens to to maximise their performance
the golf ball when hit by a club. by being fitted for every club in
FlightScope Kudu is a powerful tool in the areas of custom club fitting and teaching. their bag ranging from the driver to the lob wedge. There are two levels
The top of the range sister model, FlightScope Cheetah, is an outdoor golf ball of fitting systems offered by Nike Golf to green grass professionals and
trajectory monitor that measures the entire flight path of a golf ball in 3D with great key retailers;
accuracy. 1 The Nike 360 Mobile Fitting System with Technology Overlay is a
A growing number of retailers are committing to the technology. Most notable is the comprehensive fitting cart composed of:
Nevada Bob's retail chain, where • Proprietary Z-FIT Technology device that connects the shaft to the
franchise stores in Wilmslow, St club head.
Helens and Manchester already • Full wood and iron cases and quivers (case that holds shafts).
have FlightScope Kudu installed. • A proprietary launch monitor.
In addition to accuracy of data, • A laptop with wireless capabilities.
the portability and ease of use is • Proprietary IFS (Intelligent Fitting System) software that guides a fitter
a significant benefit to the through the driver, hybrid and traditional iron fitting process, as well as
customer. FlightScope Kudu addressing wedge launch conditions for gap fitting wedges.
excels due to the ability to set up 2 The Nike 360 Mobile Fitting System is the second of the two 360
quickly and move from one Fitting Systems that contains a fitting cart with the proprietary Z-FIT
location to another. Technology, seven cases of heads and two shaft quivers totaling 80 shafts.
www.flightscope.com www.nikegolfeurope.com
PGA Collection PING
PGA Collection are introducing a new Driver Customisation package, to bring the latest Today, PING has more than 3,500 custom fit sites around the world and has a well-
tour ‘adaptor’ fitting technology to the sub £100 driver market. In keeping with their trained team of PGA professionals and fitting specialists on hand. PING’s club fitting
philosophy of helping pros maximise their sale opportunities the pack costs from only system now permits fitters not only to fit clubs to a golfer’s build, but also to
£99 and delivers 40% profit on each driver sold. compensate for swing faults to produce more desirable results.
Two packages have been developed to give pros the choice of shafts to suit their • For PING Irons, colour code (lie angle), shaft flex and length, shaft type, clubhead
individual customer profile: size, grip size, loft, offset and bounce are all taken into account.
1 PGA Collection Pro Pack, featuring two standard and one offset driver heads with • For golfers wanting to be fit for a PING Driver, loft, hosel (determining lie, face
Men’s, Ladies’ and Senior shafts; cost £99. progression and face angle), shaft flex and length, swingweight and grip size are all
2 PGA Collection Tour Pack, which features the above plus an extra standard driver taken into consideration.
in additional loft and a Grafalloy ProLaunch Shaft; cost £129. • A golfer’s preference for shaft type and clubhead type can also be tested during the
To help sell the concept in-store the fitting process by
packs come in a handy 6.5" stand experimenting with
bag that can be positioned different clubs that are
prominently in the shop and then offered at each PING
easily carried out to the practice Fitting Centre.
ground. • PING offers a unique
For details contact Sigma Golf, putter fitting system, with
exclusive distributors of the PGA recommendations for putter
Collection Range on 01452 611888 length, lie, loft, grip, head
or email: sales@sigmagolf.co.uk design and head material.
www.sigmagolf.co.uk www.pingeurope.com
26 JULY 2008 - SGB GOLF
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