sYNtecH
far north, where there are more broad-acre crops
SynTech's offices in Macon, France.
grown, to the south of the country, which has a
sub-tropical climate, leads to a huge diversity of
cropping. “It requires a big geographic spread
and we’ve got that in place.”
SynTech’s other Asian operations are in
Korea and the Philippines, the latter being a
“classic location for southeast Asian crops”,
according to French, and is also the home of
the International Rice Institute. SynTech began
operating in the Philippines this year, and in
Korea it works in partnership with KPER (Korea
Plant Environments Research Stations). SynTech
works on the former Zeneca field station in
the Philippines, which is not a big market
“but it is an indicator for a lot of the emerging
soya, which are out-of-season crops in North there is an increasing demand for independent markets – cropping there is similar to Vietnam,
America. “In Latin America, the key drivers are work by companies for products that are in the Thailand, Indonesia, Malaysia and Cambodia, for
banana, coffee and pineapples. development rather than registration stage. example”.
We’re trying to fill that niche there.”
“Brazil is the most exciting market. We entered Korea is one example of SynTech’s strategy
there in 2007, at the same time as we entered SynTech entered the Japanese market this for entering new markets – “We are working in
Argentina and Chile. But Brazil was a market year. Japan is the second largest agrochemical partnership in Korea, whereas we are looking
waiting to happen – we now have work coming market by value in the world. “Fruit, vegetables for organic growth in Japan,” French explains.
through in spades,” says French, pointing and rice have traditionally driven demand for “Those are different examples of how we grow
out that he made his first trip to Brazil in crop protection products in Japan. It has little our business into new countries.”
1975. SynTech employs nationals in its Latin broad-acre crops acreage but crop production
American markets to overcome language and is very intensive,” notes French, who has SynTech splits Asia by climate, with Korea
other cultural obstacles. Staff also get US particular knowledge of this market. Not only and Japan representing the temperate zone,
training because it is easy to move staff from has Japan a huge domestic industry but all the and the Philippines being tropical. “India
South America to North America at out-of- multinational crop protection companies have and China are the big remaining Asian targets
season crop periods. a base there. “Our clients are predominantly and we plan to start knocking on doors there
multinationals but we are beginning to do some in 2009,” says French. In the more distant
Asian promise trials and demonstration work with the Japanese horizon is Australia, but for now SynTech
“Asia was slower to get off the ground. nationals. has many more immediate challenges as it
Culturally, there is not a widespread use of continues its rapid global expansion.
CROs in Asia and in many countries [in the “We are very encouraged so far this year, as
region] work has to be done with official demand is greater than supply. So we will So SynTech Research is well on the way to
institutes to gain registration,” explains French, probably be increasing our resources there.” He providing clients with a single global
who lived in Japan for five years. “However, points out that the difference in climate from CRO outsourcing solution.
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