SYNTECH
One world
for one CRO
As global operating standards are increasingly the norm for many industries, leading crop
protection CROs are matching the changing environment by expanding their services to a
global scale. Nessa Keogh talks to SynTech Research about its growing world
T
he increasing demand for product wider global coverage than other CROs and is a major spur to its rapid expansion since
development across a wider range of motivated by providing quality outputs to the 1999. “Global spread is something that a lot
countries and continents has given rise to the customer. We are not a handle-turning CRO, of our customers talk to us about; they don’t
expansion of some of the more progressive churning out lots of information – we like to want to work with different CROs in different
CROs.… .companies that offer seamless services give our customers added value”. geographies. They want reports from different
in many international markets, using consistent markets reaching them in the same format.”
testing and reporting formats. One such “A large number of SynTech’s staff come from
company is SynTech Research, which started multinational companies and have a good SynTech mainly serves its customers from a
out in California in 1999 and, in keeping with international pedigree, including myself and the European and North American heartland, which
the trend to operate internationally, now offers founder Khosro Khodayari, and have worked for reflects not only the size of these markets, but
its services in each continent. In fact, although companies such as Dow, Syngenta, Bayer, BASF, also the fact that a lot of its expertise emanates
North America remains an important market Dupont, American Cyanamid and so on,” he says. from these regions. “Our presence in Europe
for SynTech, Europe now accounts for 50% of “These people are not just doing field trials and reflects the number of markets there and the fact
its business, followed by North America, South sending results back to customers – they can give that we have been there longer,” says French.
America and Asia. opinions and added-value comments on the data.
Traditional Markets
According to Paul French, SynTech’s business “When we started the company we knew that Not surprisingly, the accession countries are
head for Asia-Pacific, and also its global we were 20 to 30 years behind some of our one of the main business drivers for SynTech
standards manager, the company knows that its competitors, so we had a lot of catching up to in Europe. “These countries have to bring
global presence is a key attraction for potential do; we had to differentiate ourselves,” explains [product] registrations into line with EU rules
clients. “SynTech focuses on giving clients a French. The company’s global approach proved and regulations,” French points out.
18 July 2008 •
www.agrow.com
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