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SYNTECH
One world
for one CRO
As global operating standards are increasingly the norm for many industries, leading crop
protection CROs are matching the changing environment by expanding their services to a
global scale. Nessa Keogh talks to SynTech Research about its growing world
T
he increasing demand for product wider global coverage than other CROs and is a major spur to its rapid expansion since 
development across a wider range of motivated by providing quality outputs to the 1999. “Global spread is something that a lot 
countries and continents has given rise to the customer. We are not a handle-turning CRO,  of our customers talk to us about; they don’t 
expansion of some of the more progressive churning out lots of information – we like to  want to work with different CROs in different 
CROs.… .companies  that offer seamless services  give our customers added value”. geographies. They want reports from different 
in many international markets, using consistent  markets reaching them in the same format.”
testing and reporting formats. One such  “A large number of SynTech’s staff come from 
company is SynTech Research, which started  multinational companies and have a good SynTech mainly serves its customers from a 
out in California in 1999 and, in keeping with  international pedigree, including myself and the  European and North American heartland, which 
the trend to operate internationally, now offers  founder Khosro Khodayari, and have worked for  reflects not only the size of these markets, but 
its services in each continent. In fact, although  companies such as Dow, Syngenta, Bayer, BASF,  also the fact that a lot of its expertise emanates
North America remains an important market  Dupont, American Cyanamid and so on,” he says.  from these regions. “Our presence in Europe 
for SynTech, Europe now accounts for 50% of  “These people are not just doing field trials and  reflects the number of markets there and the fact 
its business, followed by North America, South  sending results back to customers – they can give  that we have been there longer,” says French. 
America and Asia. opinions and added-value comments on the data.
Traditional Markets
According to Paul French, SynTech’s business  “When we started the company we knew that  Not surprisingly, the accession countries are 
head for Asia-Pacific, and also its global  we were 20 to 30 years behind some of our  one of the main business drivers for SynTech 
standards manager, the company knows that its  competitors, so we had a lot of catching up to  in Europe. “These countries have to bring 
global presence is a key attraction for potential  do; we had to differentiate ourselves,” explains  [product] registrations into line with EU rules 
clients. “SynTech focuses on giving clients a  French. The company’s global approach proved  and regulations,” French points out. 
18 July 2008 • www.agrow.com
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