FOOD TRENDS
genetically engineered foods may present.
But ultimately the biggest challenge GM
“ultimately the biggest challenge
foods still face is consumers’ perception
GM foods still face is the
that the risks of GM food far outweigh the
benefits.
consumers’ perception that the
risks of GM food far outweigh the
Currently, biotechnology is being applied to
benefits.”
the production of various food ingredients
such as vitamins, sugars, amino acids,
and flavours. Applying this technology to outside it. Being seen as a hot-bed of
production mainly aids to step-up both interesting and potentially lucrative new
the quality and quantity of production. products and technologies is an image most
According to the International Service for chemical companies would like to cultivate
the Acquisition of Agri-biotech Applications and will do no harm to shareholder and
(ISAAA), the acceptance of biotechnology investor relations. This is of course, not just a
is improving as countries are becoming window dressing exercise and the investment
aware of its benefits both at an economic in these business units will be expected to
and environment level. With increasing produce measurable results. Only time will
competitive scenario and growing concerns tell if the food markets of the future will be
over food production, biotechnology is a transformed by products resulting from these
viable solution for continuous cost effective ventures.
growth of the food industry.
Kathy Brownlie is the Global Programme
One thing it looks likely to do is to increase Manager, Food and Beverage Ingredients
the visibility of innovative projects, both Practice, Frost & Sullivan
within the company and, importantly, www.food.frost.com
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 May 2007  •  www.agrowmag.com
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