BUsinEss sFETRAATURETEgy
Learning to lobby effectively
Figure 1: The Green 10
If you want good legislation that is effective,
Everybody can be a good lobbyist for their chosen science-based and satisfies the needs of all
point of view. It’s not rocket science and it’s not
BirdLife International
concerned, you need a positive proactive
a mysterious black art. Let me give you a campaign to influence the legislative process.
CEE Bank Watch Network
simple plan to guide you. Every good lobbyist
has a strategy that contains certain key Climate Action Network Europe I don’t offer you a magic solution to controlling
elements. Easily remembered using a simple the legislative process but hopefully some
European Federation for Transport
mnemonic, T.I.T.S. guidance on how to participate in a positive
& Environment
way to defend your interests and give
Let me explain in more detail: EPHA Environment Network confidence to your shareholders in your
continued profitable existence.
Friends of the Earth
• Your first T is Timing.
You must know the timetable of the legislative
Greenpeace EU branch
As the new legislation develops in the coming
process. You will have to track changes in it and year, we can hope that public opinion will lose
know when to present your opinions.
International Friends of Nature
its phobia about chemicals and develop more
WWF European Policy Office
balanced views and positive attitudes towards
• I is for Information. the chemicals’ industry. One is to recognise
You must give this to decision-makers at the
European Environmental Bureau
that chemicals and chemical-based products
appropriate time. It must be a simple, clear and make much of modern living and technological
well explained. • S is for Sensitivity. progress possible.
Decision-makers are human beings (not
• The second T is Targeting. inanimate targets). They can get tired, irritable I would appeal to all, to play their part and
Know who the decision-makers are at each and can be appealed to emotionally. Get to take a pro-active approach to making
stage of the process. know them and understand them. this happen.
Experts in regulatory affairs,
toxicology and risk assessment,
plant protection products, biocidal
products and REACH
In Europe contact Karel de Raat
kderaat@environcorp.nl +31 30 69 86 210
In the USA contact Annette Shipp
ashipp@environcorp.com +1 318 398 2081
More than 60 ENVIRON offices across
Europe, the United States and Asia Pacific
www.environcorp.com
www.agrowmag.com • May 2007 33
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