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Fire Raiser
JohnRusso is aman withamission,toraise
awarenessof‘Hearts on Fire –the world’s
most perfectlycut diamond’, forwhichheis
theEuropean Strategic Director. Herehe
tells us whyhis brand is really sparkling.
ccording to John Russo,when aman walks into ajewellery “Hearts On Fire diamonds simplylook bigger,brighter,whiter,more
store he has one mission; to get out as quickly as possible! colourful and have greater sparkle than any other diamond of theA
Whileitmay be true, it’samindset that Russo deplores. same carat weight,” says Russo.This is quite aclaim,soisit
“Diamondsare always given to mark an important emotional actuallytrue?
occasion –marriage, ababy,enduring love or an apology.Guys
Perfectproportionsshould be thinking, ‘What do Iwant her reaction to be when Igive
herthis diamond?’ not ‘How quickly can Idothis?’ or ‘Can Iget a
“You have to see it to believe it,”hesays assuredly. Each Heartsbargain?’” he says.
On Fire stockist is supplied with alens, called aProportion Scope,
that magnifies the diamond to three times itsnormal size, allowingHe’srightofcourse; there isn’t awoman in the worldwho wants to
consumers to view the perfectly proportioned dimensions whichthink that her diamond has been selected in ahurryor, worse still,
makethese diamonds special and gives them their memorableon thecheap. She wants something that has areal storytotell,has
name. “Look into the bottom of any brilliant cut diamond and youbeen chosen with care and which will please her for years to come.
will see some elusive pieces of hearts, but in ordinarydiamonds
theseare irregularly shaped and often appear broken.Thanks to the
precision of its cut, when you look into aHearts On Fire diamond,
you will always see eight perfectly-matched hearts. That’sthe visual
proof of these diamonds’ superlative craftsmanship. The crisp
Fireburst pattern that you see from the top of our diamonds is
further confirmation that each one is unique and outstanding in
quality,” explains Russo.
Exclusive
Enter Hearts On Fire, the diamond which Russo is confident Viewed fromtop,Viewed frombottom,
provides the extra edge needed to makeiteverygirl’s bestfriend, Hearts on Fire diamondHearts on Fire diamond
whilstalso appealingtothe man in her life. The brand was
developed in the USA in 1996 to empower consumers by taking the
fear and uncertainty out of choosing the verybest diamond. It has
been availableinthe UK for the past four years, but you certainly
won’t finditeverywhere. In fact, there are only 700specially
selected stockists in the worldand just 42 in the United Kingdom
and Ireland, providing the brand with immediate exclusivity and Viewed fromtop,Viewed frombottom,
additional pizzazz. traditional cutdiamondtraditional cutdiamond
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