1490 Hartmanns Mag 1-29 TP:Layout 121/2/08 14:38 Page 10
Jay Kay,Jamiroquai Lead SingerGrand
CARRERA
tisthe epitomeofluxuryyet it is also atool of utter precision.
Its unsurpassed exterior style is matched only by the meticulousI
engineeringofits interior workings. It draws its lineage from
decades of craftsmanship and artistry, yet it is entirely avant-garde in
its concept.
These arejust some of the reasons why the TAGHeuer Grand
CARRERA series of watchesand chronographs arealreadyrecognised
as some of the most iconic creations of their kind. Even for acompany
as committed to sophistication as TAGHeuer,the Grand CARRERA
series has taken the Swiss masters to new heights.
Launched in 2007, the Grand CARRERA is the directdescendant of
one of the world’s most famous watches. In the early 1960s, Jack
Heuer, great-grandson of company founderEdouard Heuer, was busily
continuing hiscompany’s long-cherished links with the sportofmotor
racing. TAGHeuer had been
in at the beginning of Grand CARRERA Calibre17RSwith Black Dial
motorsport, inventing the
Panamericana,the extraordinary2,000-mile-long road race for‘Time of Trip’, the world’s
sportscars acrosstheir native country.Heuer fell in love withfirst dashboard chronograph,
the name Carrerawhich, as he said,“was dynamic, elegant, easilyin 1911, and had pioneered
pronounced in all languages and charged withemotion,” andmany other innovations in
gave it to the company’s new collectionofwatches in 1964.watches and timers for motor
Not surprisingly,the Carrera’s winningcombination of preciseyetracing. One of the best
sturdymechanism and strong yet elegantcasingprovedknown was the Autavia,the
irresistible, particularly to those who needed astylish timepiece tofirst dashboard stopwatch for
accompanythem in their sports and GT cars.racingcars, introduced in
1933. The Carrerawas an instantand enduring hit. It was aprecise
timekeeper in adesignofsleek elegance which, withseveralAs he acted as officialGrand CARRERA Calibre17RS
refinements,has stayed abest-seller for more than 40 years,timekeeper,arole whichTAGwith Silver Dial
and recently helped JackHeuer,now honorarychairman ofHeuerhas fulfilled for
TAGHeuer,earn aLifetime Achievementawardfrom his peersmotorsportfor many decades, Jack Heuerlearned from twoyoung
in America’s prestigiousJewelryInformation Center.Mexicandrivers,Pedro and RicardoRodriguez,ofthe Carrera
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