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LIES,
DAMNED LIES
AND STATISTICS
OR HOW TO DECIDE WHICH IS THE MOST EFFECTIVE
DECEASED SUPPRESSION FILE IN THE UK
Fiction – There is a better deceased suppression the date of death and where the data came
file on the market than Mortascreen. from. Our experience shows that records
FACT – Mortascreen achieves 100%
coming solely from voluntary card systems
more matches than its closest rival.
are the most unreliable data source and are
Each year we collect and distribute over
easy to falsify.
½ million names (around 85% of all UK

deaths). Our closest competitor struggles
We are so confident of these FACTS that
to provide half that volume.
we’re prepared to guarantee them! You may
use either our bureau or one of your choice
Fiction – Mortascreen data is obtained only
for a FREE data audit. If another deceased
from dated probate records.
suppression file finds more than 50% more
FACT – Each week we capture every
unique matches than Mortascreen, we’ll let
single obituary published in local newspapers
you use our data FREE OF CHARGE
*
.
throughout the UK. We don’t just wait for
people to inform us of a death, and only a
That’s why over one thousand of the largest
third will ever get around to returning cards to
direct mailers in the UK and their bureaux
us or anyone else.
use Mortascreen.
Fiction – We are not confident that everyone
TAKE OUR CHALLENGE!
*
on the Mortascreen file is really dead.
Call Karen Webster on: 01274 538 888
OU
R
FACT – Only Mortascreen provides
or email:
complete ‘data source indicators’ showing karen.webster@millenniumdirect.co.uk
T
A
K
E

FREE
E
C
DATA
H
A
L
L
E
N
G
01274 538 888
* the free of charge challenge is applicable when users contact us in advance of any data audit (to allow us to verify the count)
and is valid until 30th April 2008
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