PG42-44 Old MacDonald Final 3/26/07 2:35 PM Page 43
Park Profile
www.parkworld-online.com
silage tower with a Friesian cow print on the side
provides an arresting sight to passing motorists. At
least the marketing budget here can be spent more
wisely than on the fairs, where it has always has to be
split up across multiple locations, in which you only
ever have a week or two to make an impact.
At Old MacDonald's Farm guests are encouraged
to “spend a day, not a fortune.” Admission is just
£5.00 (€7.30) for kids, or £6.25 (€9.10) for adults,
and this kind of pricing encourages plenty of repeat
trade during the 363-day operational calendar.
When Park World called one chilly winter afternoon
there was just a handful of families in attendance, sat
inside the café or in the barn watching the automated
Chick-A-Mation show ordered one year at IAAPA (two
similar shows will arrive this year). This is not a
labour-intensive operation, though it can get busy in
the summer or during the special Halloween and
Christmas events. In fact, there are plans this year to
add a third car-parking area to cope with demand.
Most farm parks in the UK were started by farmers
looking to diversify due to tough farming conditions.
Getting into the amusement business was, for some, Joseph makes no bones about the fact that he All the rides and attractions at
almost an accident, but nevertheless a subsection of started out in the business from the very beginning. Old MacDonald’s Farm have an
the industry has been born and it now has its own ”I'd like to think that we probably do run it a little
animal theme
trade association, the National Farm Attractions more commercially than some farm parks because of
Network (NFAN - see panel over page). our background,” he says.
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APRIL 2007 43
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