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ofbusiness,finance,
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toourcontinuingsuccess.”Robin Buchanan

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“Ourglobalreputation,andtherelationshipsthat
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London Business School’s international We have also varied our output to great
Enhancing our visibility
reputation for excellence in business success. During the year, we produced
education and research continues to more than 50 podcasts with faculty,
grow. News from London Business School business leaders and staff. These seven-
reached more media outlets in the past minute recordings have been downloaded
year than any other on record. almost 100,000 times and range in topics
from the Chinese economy to managing
Our press coverage rose 9% year-on-year. organisational change. Shortly after posting
Coverage in targeted US publications is our first podcast in January 2007, they
up 30%. Our focus on Hong Kong and quickly rated among the top five downloads
China is beginning to pay off, with several on the iTunes business list. The podcast
feature pieces in top publications, such as series from the Global Leadership Summit,
the Hong Kong Economic Times and the produced by The Times, was downloaded
South China Morning Post. The School more than 40,000 times.
continues to average five mentions per week
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in the Financial Times, and enjoyed an 83% You can listen to these podcasts by visiting
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increase in coverage in BusinessWeek. www.london.edu/podcasts/
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For the fourth year, the School promoted
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its thought leadership on CNN TV, profiling
Professors Lynda Gratton, Nader Tavassoli,
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Rob Goffee and Francesca Cornelli.

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Image to be shot
You can view these ads on
LBS podcast on ipod
www.london.edu/cnnads/
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