50 | Magazine World | December 2007
fipp.com
NOTICEBOARD
Wheel of People?
Time Inc’
s People
magazine is getting creative
with advert
iser packages. The popular US
celebrity magazine struck a multiplatform
ad deal with
the game show “Wheel of
Fortune”, encompassing print ads,
Cosmo’s record bikini shoot
online advertising and exposure on
the show
. Between 15 October and
Over 1,000 (1,010, to be exact!) bikini-clad women made
23 November 2007, advertisers
history in Sydney, Australia on 25 September 2007, setting
who bought a page in the
a world record for the largest swimsuit photo shoot ever.
magazine could also
sponsor a “double wedge”
The shoot will appear in the January issue of Australian
– a sign that takes up
Cosmopolitan and will also feature in the next edition of
two slots – on the
the World Records book published by the World Records
Wheel of Fortune.
Academy, out in March 2008. The event, which attracted
many ogling spectators, was organised as a promotion
between Cosmopolitan and Gillette.
Bling for Bazaar
ps for the
Harper’s Bazaar
UK pulled out all the sto
cover of its September issue – its first issue under the
lished
Bazaar
. The word was embel
new simple name of
ystals.
with glittering Swarovski cr
Klik and Burn
In October, Adria Media Zagreb
organised an impressive campaign to
promote Croatian magazine Klik and Coca
Cola energy drink Burn. A series of ads across
print, television and online highlighted the
campaign, which also included samples
of both products across student dorms in
Croatia. For the entire month, the cover price
Dates for your diary
of Klik dropped from 25 to 20 kuna. The result?
A 50 per cent increase in newsstand sales
compared to the annual average.
10-11 December 2007
Worldwide Magazine Marketplace (WMM)
Suntec Convention Centre, Singapore
magazinemarketplace.com
Men’s Health and TheKnot tie the knot
Contact: Claire Jones at claire@fi
pp.com
TheKnot.com
and
Menshealth.com
3-4 March 2008
called the “Ultimate Proposal Boot Camp”
have launched a new section
on both websi
FIPP/VDZ Global Digital Magazine Media
to pop the question. The section runs fro
, geared for men mulling over how best
tes
Conference
features
content based on the results of a sur
m November 2007 to Februar
Powering Digital Success
vey conducted by both publishers.
y 2008 and
Berlin, Germany
fi
ppdigitalconference.com
Contact: Helen Bland at helen@fi
pp.com
UK mag raises over £2 million
7-9 September 2008
FIPP/ABM International B-to-B
for breast cancer
ver 40,
has
Conference 2008
s month
ly glossy for women o
Roosevelt Hotel, New York, USA
woman&hom
e, IPC Southbank’
abmevents.com
broken the £2 mill
ion mark i
n its fun
draising for
Breast Ca
ncer Car
e. The
ney for the cause since 2002,
. woman&hom
e holds
Contact: Christi De Lisio at
magazine a
nd its read
ers have be
en raising mo
c.delisio@abmmail.com
reaching an impre
ssive £2
.1 million this past summer
der events, rangin
g from an ann
ual fashion
nd the
several Breast Cancer Care rea
tains and volcanoes arou
fundraisi
ng
6-7 November 2008
show an
d glitzy dinners, to treks over moun
aders to hold their own
Worldwide Magazine Marketplace (WMM)
globe. The
magazine also encourages re
supper clu
bs.
World Trade Centre, Moscow, Russia
events, with many
organising g
irly afternoon teas and
magazinemarketplace.com
Contact: Claire Jones at claire@fi
pp.com
pp50-51_NoticeBoard_v1r.indd 50 20/11/07 13:36:01
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