10 | Magazine World | December 2007
fipp.com
launches
Cosmo goes mobile in the US
Cosmopolitan magazine officially launched its mobile site
in the US in early October 2007. The site, m.cosmopolitan.
com, joins a stable of other Hearst mobile sites, including
Esquire, Seventeen, Harper’s Bazaar and Marie Claire. In
addition to “talk-to-us” links and downloads, the
Cosmopolitan site also offers pages catering to trendy young
women including “Cosmo Cocktails”, which pulls up drink
recipes on demand, and “Fake Calls”, a service that calls
users’ cell phones to get them out of awkward dates.
Playboy mobile US
Playboy Enterprises launched Playboy mobile in
the US on 26 September 2007. Using Quattro’s
GetMobile™ platform,
Playboy.com offers access to the world of Playboy
in a mobile-friendly format, including non-nude
photos of Playboy models and trusted reviews of
music, games and books. For those looking for a
quick laugh, the Playboy Joke of the Day serves up
humour with a sexy twist.
Women's Health in
Eve in Mexico
Mexico
Haymarket introduced women’s monthly
Editorial Televisa and Rodale Inc
Eve to Mexico in November 2007, in
partnered to bring Women’s Health
cooperation with Mexico's Editorial
to Mexico in November 2007. The
Premiere. Covering fashion, beauty,
lifestyle magazine rooted in healthy
practical advice and inspiring features,
living has an initial circulation of
Eve Mexico has a print run of 65,000
100,000 and a cover price of 30
and a cover price of 30 Mexican Pesos
Mexican Pesos (US$2.74). It will be
(US$2.74). At the same time, the UK
published 10 times in 2008.
Caras in Venezuela
publisher launched two more editions of Caras, a wholly owned title by Editorial
Eve around the globe. Eve Turkey made its Televisa, made its debut on Venezuelan
debut on newsstands in October 2007,
Casa &
newsstands in November 2007. The monthly
with publishing partner Turkmedya. lifestyle magazine has a print run of 45,000
Initial circulation is 50,000 and the cover
Decoração in
and a cover price of 10,000 Bolivares
price is 6 YTL (US$5.06). Media Sport
Group and Haymarket launched Eve in
Brazil
(US$4.65). Caras Venezuela joins Televisa
editions already published in Chile, Mexico,
Romania in December 2007. The initial
On Line Editora launched
Ecuador, Puerto Rico and Colombia.
print run is 40,000.
Casa & Decoração in Brazil
in September 2007. The
magazine is dedicated
to home decor, focusing
on new trends, ideas and
solutions in the field.
Aimed at a high-class
audience aged 20-49, Casa &
Decoração has a circulation of
80,000 and a cover price of
R$9.90 (€3.89).
TheDailyGreen.com
Gloss in Brazil
Hearst Magazines Digital Media, a unit of Hearst Magazines, launched
Editora Abril launched a new monthly title
the full-scale format of
TheDailyGreen.com on 7 November 2007. A
targeting the young female market on 5 October
comprehensive one-stop eco-resource for environmental news, tips
2007. Gloss, for women aged 18-28, had a
and information,
TheDailyGreen.com is devoted to assisting consumers
circulation of 200,000 copies for the first issue.
interested in a more earth-friendly lifestyle. Originally unveiled in
Following the trend of purse-size magazines,
a beta version on Earth Day 2007, the full-format features a robust
Gloss is printed in a smaller format. In addition
community interface as well as tools for localised content, video,
to fashion and beauty, topics covered also
flipbooks, promo players, blogs and more.
include relationships and business. The cover
price is R$5 (€1.94).
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